Moms
Learn more about Moms with the experts and editors at Who What Wear.
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Don't Forget About Your Mom Friends! The 38 Best Gifts for Parents, Kids, & Families
Trust me.
By Nicole Akhtarzad Eshaghpour
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37 Gifts for New Moms That Will Definitely Make Them Feel Loved
That they'll actually use.
By Yusra Siddiqui
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I'm a Fashion Editor and Mom—This Is the Most Beautiful and Innovative Baby Gear I'm Recommending to New Parents
Worth adding to the baby registry.
By Judith Jones
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The Absolute Comfiest Clothes I Tested on Maternity Leave
Stock up on these saviors.
By Judith Jones
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My Mom and I Agree—These "Forever Pieces" Are 100% Worth Buying
Don't just take my word for it.
By Nicole Akhtarzad Eshaghpour
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I'm a Mom With Two Young Kids, and These 30 Easy Picks Make Me Feel Stylish
I've mastered a mix of chic and comfortable.
By Jennifer Camp Forbes
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Celebrate Every Mother Figure in Your Life With One of These Heartfelt Gifts
Tears will be flowing—trust me.
By Eliza Huber
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My Mom Is 60 and I'm 28—These Nordstrom Items Are on Our 2024 Wish Lists
Great minds think alike.
By Eliza Huber
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My 60-Year-Old Mom Has $200 to Spend at Nordstrom—34 Items I'd Buy If I Were Her
Put that gift card to work.
By Eliza Huber
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The 2024 Trends My 70-Year-Old Mom and I Are Wearing With Jeans
Twinsies.
By Aemilia Madden
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My Mom and I Live in L.A.—We Think These Elevated Basics Are In
Just trust us.
By Courtney Falsey
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I'm a New Mom: These Are the 6 Elevated Basics I Can't Live Without
Functional yet chic is the name of the game.
By Courtney Falsey
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I'm a Mom Now—5 Practical Outfits That Are Actually Cute
Because cool mom isn't an oxymoron.
By Banna Girmay
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What to Buy From Nordstrom If Your Vibe Is "Rich Mom" But Your Budget Is $100
I got you.
By Nicole Akhtarzad Eshaghpour
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My Mom's Taste Is "Chic" and Mine Is "Cool"—We Both Like These Under-$100 Items
We're here for designer looks without the price tag.
By Jennifer Camp Forbes
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This It Girl–Beloved Brand Is Slowly Taking Over
Nicole Trunfio on the rise of Bumpsuit.
By Jennifer Camp Forbes
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19 Anti-Trend Fall Items From H&M That Have My 59-Year-Old Mom and I Smitten
We're gonna share.
By Eliza Huber
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The Cool Aunt–Approved Back-to-School Clothes That Look Cute on Every Pre-K Kid
These pieces are so fun to mix and match.
By Who What Wear
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My 52-Year-Old Mom Edited Down My Fall Shopping List—29 Items We Agreed Upon
All you need to see is right here.
By Sierra Mayhew
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I'm a 30-Year-Old Mom and Fashion Editor—5 Sneakers I Fully Live in Right Now
Outfits included.
By Nicole Akhtarzad Eshaghpour
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I'm 25, and My Mom Is 57—We Collect Designer But Love These Accessible Buys
The coolest finds.
By Sierra Mayhew
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11 Influencers I Follow for "Cool Mom" Style and the Outfits I'm Copying ASAP
Thank me later.
By Nicole Akhtarzad Eshaghpour
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I Convinced My Mom to Try These Viral Pants—Her Review Surprised Me
The style she preferred reigns superior.
By Sierra Mayhew
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My TikTok-Famous Mom and I Agree—These 6 Staples Are All We Need for Winter
They're that good.
By Sierra Mayhew
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I'm a Senior Fashion Editor and a Cool Mom—Here's My Secret to a Chill Morning
Tips for success.
By Caitie Schlisserman
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My Mom Used to Hate Abercrombie—Now, She's Begging Me to Buy These 29 Items
For her, that is.
By Eliza Huber
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I Have a Toddler, These Are The Items I Wear On Repeat for "Cool Mom" Credits
In the words of Regina George’s mom, “I’m not like a regular mom, I’m a cool mom.”
By Courtney Falsey
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These Stylish Moms Are Expert Shoppers—Here's What They're Buying This Month
Picks for you and your little one.
By Aniyah Morinia
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I'm 8 Months Pregnant, and These 10 Products Are All I've Been Using
They all ring in under $200.
By Nayiri Mampourian
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My Mom and I Agree: These 20 Pieces Are No-Brainers for Summer
Prepare to wear on repeat.
By Anneliese Dominguez