Mascara
Mascara to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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The TikTok Crowd Is Swapping Black Mascara for This Cool-Girl Color—I Cosign the Trend
Total eye candy.
By Jamie Schneider
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An Ophthalmologist and a Makeup Artist Just ID'd the 10 Best Mascaras for Aging Lashes
Thank me later.
By Maya Thomas
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This Underhyped Makeup Brand Makes the Best $5 Mascaras—I Swear By These 4
True story!
By Shawna Hudson
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This Classic, French Girl–Approved Mascara Is All You Need for Flirty Lashes
A must-have for volume, length, and curl.
By Maya Thomas
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77 Tubes Later, We're Declaring These 10 Mascaras the Best We've Ever Used
Click here for the top mascara in every category.
By Erin Jahns
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A Makeup Artist and 5 Beauty Editors Walk Into Sephora—the 17 Mascaras They Buy
It's hard to pick a favorite, TBH.
By Shawna Hudson
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No Lie, This Editor-Loved $9 Mascara Delivers Falsies-Level Volume
I'm in love.
By Maya Thomas
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I'm All About the Final Touch—30 Incredibly Chic Accessories and Beauty Picks I Swear By
These get me endless compliments.
By Jennifer Camp Forbes
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From Jenna Rink to Andie Anderson—Here's Every Trending Rom-Com Makeup Look Step-by-Step
An ode to the original lover girls.
By Maya Thomas
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The *Only* Waterproof Mascaras Worth Buying That Are All $14 or Less
Don't mess around when it comes to mascara.
By Kaitlyn McLintock
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I Asked 8 Beauty Editors to Drop Their #1 Mascara That Never Ever Clumps
The best of the best.
By Shawna Hudson
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Volumizing Mascaras Can Make Lashes Look Clumpy and Droopy—16 That Rise to the Occasion
They're worth the try.
By Maya Thomas
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Hot Tip: These Clean Mascaras Trick People Into Thinking I Got a Lash Lift
I'm sold.
By Jamie Schneider
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This $5 Find Is My Secret Weapon for Impossibly Long Lashes That Rival Falsies
It's now a key step in my eye makeup routine.
By Shawna Hudson
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12 Super-Effective Curling Mascaras—Perfect for Stick-Straight Lashes
These formulas won't fall flat.
By Erin Jahns
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The Internet Was Intimidated by This Mascara Wand—Our Editors Can't Get Enough
Meet our favorite.
By Aniyah Morinia
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People Don't Realize That This Product Is the Secret to No-Makeup Makeup
This sneaky item makes a huge difference.
By Katie Berohn
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This TikTok-Viral Mascara Is the Only Thing I’m Using on My Super-Straight Lashes
The hype? Totally worth it.
By Marie Lodi
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Sensitive Eyes? An Ophthalmologist Helped Me Curate a List of Best-Ever Mascaras
Say bye to watery, burning eyes for good.
By Maya Thomas
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Makeup Artists Love This Type of Mascara for a Quick, Natural-Looking Eye Lift
Now you know.
By Shawna Hudson
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We Asked, Experts Answered—7 Ways to Level Up Your Makeup Game With Glasses
Take a look.
By Maya Thomas
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95% of Mascaras We Apply to Our Bottom Lashes Smudge—Here Are the 5% That Don't
You're welcome.
By Maya Thomas
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The Five Spring Makeup Trends to Have on Your Radar (Before Everyone Else)
It's time to jump on them.
By Maya Thomas
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This "Weird" Makeup Product Is the Industry's Best-Kept Secret for Stunning Eyes
It's taking over.
By Erin Jahns
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Out of All the Makeup Brands Editors Have Access to, We Use These 8 the Most
They're too good.
By Maya Thomas
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Amazon's Best-Selling Mascara Just Got a Matching Lash Primer, and It's Only $5
I tried it, and it made a huge difference.
By Kaitlyn McLintock
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I'm Always Saving Barbara Palvin's Beauty Looks—I Asked Her How She Creates Them
We're taking cues from the ultimate beauty insider.
By Maya Thomas
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This Is the Best-Selling Mascara on Amazon, and It's Only $5
You've probably never heard of it.
By Erin Jahns
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The 10 Best Mascaras at Ulta RN, According to a Lash-Obsessed Beauty Editor
And plenty of glowing reviews.
By Erin Jahns
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The Very Best Things I Bought This Year (So Far, By Far)
Plus, other stylish finds I have my eye on.
By Jennifer Camp Forbes