The perfect Halloween costume is a click away. Get costume inspiration and shopping guides for every style this Halloween, courtesy of our Who What Wear editors.
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Cottagecore Is the Summer 2020 Trend You're Wearing Without Even Realizing It
Read all about it.
By Allyson Payer
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How to Style Maxi Skirts, No Matter Your Height
Ready. Set. Wear.
By Bianca Nieves
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9 Creative Women to Inspire Your Personal Style
Cue the inspiration.
By Allyson Payer
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The One Graphic Tee All the Cool Girls Are Wearing at Home
So cute.
By Erin Fitzpatrick
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3 Simple Jewelry Trends Everyone Is Wearing Right Now
You might already own them.
By Nicole Akhtarzad Eshaghpour
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These 12 Under-$100 Buys Are Having a Major Instagram Moment
On a feed near you.
By Judith Jones
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I Predict These 5 New Trends Won't Last Long and These 7 Have Staying Power
A fashionable crystal ball, if you will.
By Nicole Kliest
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I Was Influenced to Try These 12 Beauty Products—and Am So Happy I Did
They lived up to the hype.
By Caitlin Burnett
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The Often-Overlooked Accessory That Instantly Elevates an Instagram Feed
So underrated.
By Caitlin Burnett
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These 8 Shoe Brands Are Blowing Up on Instagram
It girls everywhere are wearing them.
By Eva Thomas
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Meghan Markle and Prince Harry Posted Their Last-Ever Sussex Royal Instagram
Here's everything we know.
By Erin Fitzpatrick
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10 Beauty Bloggers Who Leveled Up in 2019
Are you following them yet?
By Courtney Higgs
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The Fresh and Exciting Australian Label You Can Actually Afford
Shop it right now.
By Amanda Bardas
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10 Things I Realized When I Quit Social Media for a Month
What happened when I logged off.
By Kia Topps
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9 Chic Candles You'll Find on Every Fashion Girl's Feed
So aesthetically pleasing.
By Caitlin Burnett
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The Fashion Trends Everyone Loves to Hate, According to an Instagram Expert
You hate to see it.
By Lauren Eggertsen
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7 Fashion Instagram Accounts Our Editors Can't Stop Talking About
We have so many screenshots.
By Kristen Nichols
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9 Cool Fashion Instagram Accounts Our Editors Just Followed
Aka what we're screenshotting.
By Kristen Nichols
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6 Instagram Accounts That Always Lead to New Fashion Buys
According to our editor.
By Kristen Nichols
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9 New Jewelry Brands I Just Discovered on Instagram
With love, from my Saved folder to yours.
By Anna LaPlaca
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The Coolest Bathing Suit Brands I've Found for Summer
They're so good though.
By Nicole Akhtarzad Eshaghpour
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The Only 11 Under-$150 Buys That Matter, According to Instagram
Um, add these to your cart ASAP.
By Anna LaPlaca
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Elsa Hosk Told Me How to Look Photogenic in 3 Easy Steps
Foolproof.
By Kristen Nichols
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The Creator of a Viral Instagram Account Shares Her Morning Routine
Comments by Celebs' Emma Diamond believes in "mini sleeps."
By Sarah Yang
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10 Items Causing an Internet Frenzy (Among Fashion Girls, at Least)
You heard it here first.
By Caitlin Burnett
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9 Street Style Trends That Will Dominate Your Instagram Feeds in 2019
Get ahead of next year's key trends.
By Emma Spedding
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21 Things Our Editors Really Want to Buy Right Now
Instagram does it again.
By Nicole Akhtarzad Eshaghpour
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Trust Me—Buy These 24 Things
Our market editor is sharing her latest finds.
By Nicole Akhtarzad Eshaghpour
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These Are the Most Instagrammable Spots in Paris
Pictures or it didn't happen!
By Jenny Bernheim
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14 Things Our Editors Really Want to Buy Right Now
Thanks again, Instagram.
By Nicole Akhtarzad Eshaghpour