The perfect Halloween costume is a click away. Get costume inspiration and shopping guides for every style this Halloween, courtesy of our Who What Wear editors.
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From Tory Burch to Toteme—Every ITK Brand Is Stocking This One Particular Winter Trend
Talk about luxurious.
By Eliza Huber
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20 Fall Outfit Ideas That Will Make Anyone Look Like a Fashion Person
I can't decide which is my favorite.
By Jennifer Camp Forbes
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This Shoe Trend Goes With Every Single Dress Style
Mary-Kate Olsen and Rihanna are on board.
By Jennifer Camp Forbes
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The Anti–Short Shorts Trend That Every Cool Person I Follow Is Wearing
Dads everywhere are celebrating.
By Eliza Huber
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The Unexpected Spring Trend That's About to Be *Everywhere*
From the runways to IG.
By Eliza Huber
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The Women Behind Instagram's Designer-Vintage Craze
I suggest you get to know them.
By Eliza Huber
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I'm Sad Too, But These 6 Shoe Trends Aren't Making the Cut in 2024
Replace them with these six.
By Eliza Huber
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I Can't Think of Anything More Elegant Than These 12 Spring Outfit Ideas
Nothing.
By Eliza Huber
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According to My Algorithm, Fashion People Love These 5 Winter Outfit Formulas
Elevated looks that range from casual-chic to mob wife.
By Jennifer Camp Forbes
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I Searched TikTok and Instagram to Find Out What Shoes We're Wearing in 2024
Answers right this way.
By Nicole Akhtarzad Eshaghpour
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The First Viral Shoes of 2024 Are Here
So much for not shopping.
By Eliza Huber
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The $160 Uggs I'm Buying to Mimic Kelly Rutherford's Viral Winter Outfits
I found my 2024 muse.
By Eliza Huber
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6 Stylish Outfit Formulas From Instagram I Can't Wait to Re-Create This Winter
Major inspo ahead.
By Grace O'Connell Joshua
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This Is What Normcore Style Looks Like in 2023
Button-downs, trousers, and sneakers—oh my.
By Jennifer Camp Forbes
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I Swore I Wouldn't Buy Anything New for Fall—7 Outfits With Stuff I Already Own
These pieces can easily be mixed and matched.
By Jennifer Camp Forbes
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This Is What a French, a British, and an American Person Would Each Buy at Zara
Everything from cool denim to on-trend boots.
By Jennifer Camp Forbes
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These 5 Low-Key Outfits Are Flawless, and Each Piece Is Under $75
Effortless and affordable? Yes, please.
By Jennifer Camp Forbes
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The Shoe Trend Fashionable Women in Paris, New York, and Los Angeles Agree On
Plus, six ways to style a pair.
By Jennifer Camp Forbes
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I Swear Gen Z Is All About This Type of Top
Here are six cool ways to wear one.
By Jennifer Camp Forbes
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I Stopped Wearing This Sneaker Trend and Now Live in These 4 Styles Instead
Comfy yet cool.
By Jennifer Camp Forbes
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If You Were Wondering What Phoebe Philo's Collection Looks Like IRL, Click Here
The first IG sightings have arrived.
By Eliza Huber
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So You Like Anti-Trend Style? Following These 10 People Is a Must
Chic style coming right up.
By Anna LaPlaca
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The 4 Fall Trends This Parisian Mom Borrows From Her Daughters
Style runs in the family.
By Erin Fitzpatrick
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I Can't Be Bothered to Dress Up in This Heat—19 Easy Outfits I'm Wearing Instead
Later, layers.
By Jasmine Fox-Suliaman
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Social Media Doesn't Lie—Everyone Is Wearing These 7 Brands This Summer
Add them to your Saved folder.
By Jasmine Fox-Suliaman
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This Is Everything I Want to Buy Because I Saw It on Instagram This Month
Proceed with caution.
By Nicole Akhtarzad Eshaghpour
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19 Viral Items That Instagram Practically Forced Me to Buy
You're next.
By Eliza Huber
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If Looking Chic Is Your Goal, Following These 10 Fashion People Is Step #1
It's a straight shot to success.
By Eliza Huber
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My DMs Popped Off When I Posted These Spring Looks—Here's How to Re-Create Them
Get ready for compliments.
By Anneliese Dominguez
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These 8 Designer Shoes Have Officially Gone Viral, so I Tried Them at Nordstrom
Internet to IRL.
By Jasmine Fox-Suliaman