Hair Color
Learn more about Hair Color with the experts and editors at Who What Wear.
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Help—Kendall Jenner's Brand-New Tucked Bob Is All I Can Think About RN
Talk about winter hair inspo.
By Jamie Schneider
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From Molasses Auburn to Barbie Bangs—These Are the Only Hair Trends That Matter This Winter
Sydney Sweeney's and Jennifer Aniston's stylists say so!
By Jamie Schneider
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Stylists and Editors Agree—These 12 Masks Will Revive Even the Most Damaged Hair
Get ready for shampoo-commercial hair.
By Katie Berohn
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Colorists and Editors Agree—These 14 Masks Are the Antidote to Dull, Damaged Hair
They bring damaged, color-treated hair back to life.
By Maya Thomas
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I Was Blonde for 30 Years—These Are the Only Purple Shampoos and Conditioners I Recommend
I have some experience.
By Erin Jahns
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From Paris to Oslo, Stylish Europeans Are Choosing These 5 Chic Hair Colors This Fall
Salon inspo aplenty.
By Eleanor Vousden
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Crème Brûlée Blonde! Nineties Bobs! Fiery Red! The 13 Most Major Fall Hair Trends
According to five expert hairstylists.
By Kaitlyn McLintock
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Instagram's It Girls Agree—These Are the Only Hairstyles That Matter for Fall
Call us obsessed.
By Maya Thomas
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Move Over, Cowboy Copper—I Consulted the "Hairvoyant" on Fall's Most Anticipated Color Trend
The colorists have spoken.
By Jamie Schneider
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According to Stylists, These Are the 6 Hair Colors Everyone Will Want This Season
Which one will you go for?
By Grace Lindsay
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Brunettes, Meet Blue Shampoo—Your New Holy Grail for Vibrant, Rich-Looking Hair
A must for liquid hair.
By Jamie Schneider
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If You Have Color-Treated Hair, Stylists Are Begging You Not to Ignore This Product
Your hair will thank you.
By Maya Thomas
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Copper Hair Is *Still* Going Strong—Everything to Know If You're Tempted to Try It
It's time to hop on the trend.
By Maya Thomas
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Kaia Gerber Just Debuted "Liquid Brunette" Hair, and TBH I'm Regretting My Highlights
So elegant.
By Jamie Schneider
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This Is It: The All-Time Best Products to Hack Your Way to Super-Thick Hair
Pump up the volume.
By Maya Thomas
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9 Hair Trends Celebs and Fashion People Will Be Wearing Nonstop This Spring
We can't wait to try them.
By Maya Thomas
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Going Red Changed My Brain Chemistry—Why It's the Best Thing I've Ever Done
Plus, essential tips straight from my colorist.
By Erin Jahns
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If You Want the Perfect Shade of Light-Brown Hair, Screenshot These
Ready your thumbs.
By Erin Jahns
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Beyoncé's Colorist Has Spoken—Chantilly Is the Next Big Hair Color
It's perfect for fall.
By Shawna Hudson
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I Consider Pink Hair My "Natural" Color—My Best Tips and Product Recommendations
Plus, all of the color-preserving products I swear by.
By Marie Lodi
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From the Hush Cut to Cowboy Copper Hair, This Fall's Hair Trends Are *Too* Good
I’m itching to try them.
By Maya Thomas
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10 Iconic Halloween Costumes With Red Hair
Crimson locks ahead.
By Eva Thomas
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A French Colorist Says *This* Is Every Euro Girl's Secret to Flawless Hair Color
The "European method" is too good to gatekeep.
By Katie Berohn
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Megan Fox Just Debuted "Red Velvet" Hair—This $19 Hair Dye Is Responsible
It's going on my fall mood board.
By Katie Berohn
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Cowboy Copper Hair Is Trending and an Expert Told Me All About It
Including which shades suit different skin tones.
By Grace Lindsay
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These Are the 5 Products a Legendary Colorist Uses on All Her Celebrity Clients
Prepare for your best hair ever.
By Katie Berohn
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What If I Told You This $13 Product Is the Key to Shinier Hair?
It's the secret to getting ultra-reflective strands.
By Katie Berohn
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These 5 Colors Look Incredible on Blondes
Light-haired people, this one's for you.
By Meghan Blalock
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2 Celebrity Colorists Say These Hair Colors Will Be Major Trends for Summer 2023
Get ready for a color change.
By Katie Berohn
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The "Scandi Hairline" Technique Is Trending on TikTok—How It Can Make You Glow
Celebs love it too.
By Kaitlyn McLintock