Gen Z
Learn more about Gen Z with the experts and editors at Who What Wear.
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I'm a Gen Z Editor Who Just Got Back From the Hamptons—Here's Everything I Wore
All of my best looks from my latest trip out East.
By Grace O'Connell Joshua
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7 Fashion Brands Gen Z Can't Stop Talking About (Including Me)
Get ready for the hottest Gen Z-approved brands that are making waves.
By Grace O'Connell Joshua
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These Are the Trends Gen Z Will Be Wearing in 2023—30 Editor-Approved Picks
All thanks to TikTok.
By Ana Escalante
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Gen Z Says: This Is What the Next Gen Is Saving, Wearing, and Shopping
From Gen Zers themselves.
By Ana Escalante
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I'm a Gen-Z Editor, and I Can't Live Without These 30 Basics
The best basics ever.
By Grace O'Connell Joshua
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Madelyn Cline Is Gen Z's Next Style Icon—5 Outfits She Wore I'm Drooling Over
Mimi Cuttrell does it again.
By Sierra Mayhew
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My Friends Always Ask Me Where I Find My Outfits—I Told Them These 10 Stores
These are the only brands that matter to Gen Z.
By Ana Escalante
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The Rise of the Weird-Girl Aesthetic: Here's What It Is and How to Get the Look
So true.
By Ana Escalante
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Gen Z Can't Stop Wearing Dr. Martens—How the Brand Scored the Coveted Generation
Straight from the horse's mouth.
By Eliza Huber
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These Gen Z Celebs Are Fashion's Next It Girls—8 Outfits to Prove It
The next generation has arrived.
By Anna LaPlaca
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I'm a Gen Z Fashion Writer—These Are the Small Brands I'm Obsessed With
They're worth your attention.
By Yusra Siddiqui
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Maia Reficco Is Gen Z's Next Style Icon—Click the Follow Button for Proof
You won't regret adding this one to your follow list.
By Eliza Huber
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Jenna Ortega Wore a Completely Sheer Dress With the Highest Heels, Well, Ever
Risqué.
By Eliza Huber
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I'm a Gen Z Fashion Editor Based in NYC, and I Love These 5 Summer Trends
Millennials, step aside.
By Grace O'Connell Joshua
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Gen Zers Everywhere Are Obsessed With These 10 Fashion and Beauty Brands
Approved.
By Yusra Siddiqui
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Gen Z Says: 3 Fashion People Who Are Making Their Mark in the Industry
You'll want to hear what they have to say.
By Yusra Siddiqui
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The Gen Z Starter Pack: 12 Spring Items to Get on Your Radar Immediately
According to fashion insiders.
By Anneliese Dominguez
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Gen Z Will Be Salivating Over This Cute New Nordstrom Launch
It has Olivia Rodrigo written all over it.
By Erin Fitzpatrick
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I'm a Plus-Size Creator, and Here's How I Define My Style Beyond Stereotypes
There are no rules.
By Yusra Siddiqui
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A Gen Zer Walks Into Nordstrom—Here Are the 57 Trendy and Cool Buys They Find
Major shopping list ahead.
By Yusra Siddiqui
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It's Not Just Gen Z: Megan Fox Wore the Platform Boots That Every TikToker Owns
A regular on my FYP.
By Eliza Huber
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We Challenged 6 TikTokers to Personalize the Newest Levi's® Jeans, and Wow
This is what denim dreams are made of.
By Michaela Bushkin
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I'm a Nordstrom Stylist in My 20s—Here Are the Trends I Think You Should Buy
You know what to do.
By Yusra Siddiqui
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Amandla Stenberg Is the Voice of a Generation, so Listen Up
Anon, who?
By Drew Elovitz
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Wait, These 3 Mall Brands Had a Major Glow-Up—30 Things in My Cart
Prepare to be surprised.
By Yusra Siddiqui
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Big Trend Energy: How I'm Styling 2021's Key Looks in a Modest Way
Be inspired.
By Yusra Siddiqui
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21 Gen Zers Share Exactly What They're Buying for Fall
“Personally, I think the cowboy boot is the new white sneaker.”
By Casey Lewis