French Beauty
Learn more about French Beauty with the experts and editors at Who What Wear.
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18 Iconic French Pharmacy Products I Picked Up During a Week in Paris
I was determined to fit them in my suitcase.
By Kaitlyn McLintock
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I've Tried Hundreds of Amazon Beauty Items—Here Are My 3 Unequivocal Favorites
From a French lash serum to a TikTok-viral collagen mask.
By Kaitlyn McLintock
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Fashion People in Paris Will Wear These 4 Elevated Basics With Jeans in 2025
Easy-to-style looks.
By Bobby Schuessler
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French It Girl Jeanne Damas Spills Her Coveted Beauty Tips and Pregnancy-Safe Skincare Picks
It's French girl fall.
By Maya Thomas
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I Never Thought I Could Pull Off This "Tricky" Eye Shadow Color—Then I Learned This French-Girl Tip
Now it's a staple.
By Jamie Schneider
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This Classic, French Girl–Approved Mascara Is All You Need for Flirty Lashes
A must-have for volume, length, and curl.
By Maya Thomas
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I Wanted a French-Woman Beauty Routine—This Little-Known Brand Was the Key
Just call me Jane Birkin.
By Kaitlyn McLintock
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This French Perfume Makes Me Smell Like a Delicate Water Nymph (and It's Only $65)
I'll be wearing it until further notice.
By Kaitlyn McLintock
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My Haircut in Paris Made Me Rethink Everything I Knew About Trending Styles
New look incoming.
By Jamie Schneider
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I Just Went to Paris, and Every French Girl Is Using These Hair Products
For the effortless cool-girl hair of your dreams.
By Katie Berohn
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This IYKYK NYC Pharmacy Is My Personal Shangri-la, and There's a Huge Online Sale RN
Credit cards at the ready.
By Jamie Schneider
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I Finally Got My Hands on the Glowy Face Cream French Pharmacies Can't Keep in Stock
Spoiler: It lives up to the hype.
By Jamie Schneider
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I Go Wild for This French Perfume Brand—These Are the 3 I Spritz on Repeat
I can't get enough.
By Erin Jahns
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My Friend Asked What to Buy From Amazon—I Sent 31 Chic Fashion, Beauty, and Décor Picks on Prime Day
Stylish yet affordable picks right this way.
By Jennifer Camp Forbes
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Dermstore Just Dropped a French Pharmacy Edit—Every Item Is an Editor Essential
C'est bon.
By Kaitlyn McLintock
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Everyone in Paris Smells So Good, and This $25 Scent on Amazon Is Responsible
A multitasking face, body, and hair oil that smells divine.
By Erin Jahns
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A French It Girl Just Told Me Her Secret to Minimal Summer Makeup (Nope, Not a Red Lip)
I'm sold.
By Jamie Schneider
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The French Fragrance Capsule: 16 Perfume Brands That Will Always Be Iconic
Say oui to our favorite French perfumes.
By Maya Thomas
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I Live in Paris: 20 Beauty Essentials I Know French Women Can't Live Without
Vive la beauté.
By Joy Montgomery
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This TikTok-Viral Serum Gave My Ultra-Round Face Cheekbones for Days
It works wonders.
By Maya Thomas
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This Blush-and-Lipstick Combo Creates Peak French-Girl Makeup, and I'm Obsessed
It's the epitome of effortlessness.
By Kaitlyn McLintock
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Everything to Know About Bust Cream, French Women's Best-Kept Beauty Secret
Skincare… for where?
By Katie Berohn
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15 Beauty Benefits of Lavender Oil That'll Make You a Believer
Relax while you beautify.
By Maya Allen
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Ultimate French Girl Jeanne Damas Has a Beauty Brand You'll Love
Say bonjour to your new favorites.
By Maya Thomas
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This English Fragrance House Has Been Making Artisanal Perfumes for 260 Years
Luxury has a name.
By Maya Thomas
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I Asked, They Answered—French Girls Spill Their Best Winter Skincare Advice
The guide to skincare à la Française.
By Maya Thomas
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Take Note—These Are the 6 Makeup Rules French Women Swear By
No major effort required.
By Shannon Lawlor
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If You Open a French Girl's Medicine Cabinet, You'll Find This Skincare Brand
Everything you need for a complete Parisian skincare routine.
By Katie Berohn
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My Favorite Perfumes Are French—These 27 Are Truly Special
From classic to contemporary.
By Maxine Eggenberger
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French Haircuts British Girls Are Asking for Right Now
According to London hairstylists.
By Eleanor Vousden