eye shadow
Eye Shadow products to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
-
Award Season Is Over, and the Stats Are In—Celebs Requested *These* Makeup Looks the Most
We chatted with some of Hollywood's most in-demand celebrity makeup artists.
By Alyssa Brascia
-
Makeup Artists Compliment My Makeup Whenever I Wear This Underrated Product
You'll never guess what it is.
By Erin Jahns
-
Suddenly, This "Glum" Hue Is 2025's Hottest Makeup Trend—Doechii and Julia Fox Are Proof
Forget what you know about pastels for spring.
By Alyssa Brascia
-
This Anti-Neutral Eye Shadow Is Set to Dominate Spring 2025—Sabrina Carpenter Says So
Shop the trend from $7.
By Alyssa Brascia
-
This Iconic Mid-2000s Eye Shadow Is Going Viral (Again)—Here's Why It Should Be in Your Makeup Bag
I've been using it for 12 years.
By Kaitlyn McLintock
-
The Eye Shadow Apocalypse Is Officially Over—Maximalist Eyes Are Taking Over in 2025
Bye, '90s minimalism.
By Jamie Schneider
-
OMG—Urban Decay's Legendary Naked Palette Is Back (at Least for Now)
This is not a drill.
By Jamie Schneider
-
A French It Girl Just Told Me Her Secret to Minimal Summer Makeup (Nope, Not a Red Lip)
I'm sold.
By Jamie Schneider
-
We Asked, Experts Answered—7 Ways to Level Up Your Makeup Game With Glasses
Take a look.
By Maya Thomas
-
Searches for Blue Eye Shadow Are Up 65%—Here's How to Update the Look for 2024
Blue is back and better than ever.
By Kaitlyn McLintock