Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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We Tested All the On-Sale Marc Jacobs Beauty Products—These Were the Standouts
Revamp your makeup collection with these editor-approved picks.
By Courtney Higgs
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Makeup Artists Agree: These Are the Best Under-Eye Concealers for the 40+ Crowd
Get that glow.
By Courtney Higgs
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My Favorite Fenty Beauty Products Are on Sale Right Now, and Yes, I’m Running
More like sprinting.
By Anneliese Dominguez
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10 Royally Banned Beauty Trends Meghan Markle Can Wear Now
Go off, duchess.
By Courtney Higgs
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A Makeup Artist Taught Me This Universally Flattering Smoky Eye—With One Shadow
Do you have five minutes?
By Erin Jahns
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9 Makeup Looks My 61-Year-Old Mom, an HR Expert, and I Love
Work makeup doesn't have to be boring.
By Courtney Higgs
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These 28 At-Home Beauty Treatments Are Temporarily Cheap at Sephora
Don't sleep on these deals.
By Courtney Higgs
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We Polled Our Entire Office, and These 9 Date-Night Makeup Looks Won Us Over
Jaws will drop.
By Courtney Higgs
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Saweetie Told Us Her 4-Step Icy Eye Routine to Stay "Quarantine-Cute"
It's our type.
By Erin Jahns
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BRB, Lady Gaga's Makeup Artist Just Told Me How to Re-Create Her Looks
Calling all Little Monsters.
By Jasmine Fox-Suliaman
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How to Get Saoirse Ronan's Glossy, Periwinkle Eye Look in 5 Steps or Fewer
Her makeup artist demoed on me at WWW HQ.
By Erin Jahns
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These Are the Under-$50 Beauty Products I'm Currently Loving
Add to your cart ASAP.
By Anneliese Dominguez
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The 7 Best Beauty Trends Coming Out of New York, London, Milan, and Paris
They're mood board–worthy.
By Courtney Higgs
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This Is Why Your Eyes Get So Red—and How to Prevent It
Get your eye health in check.
By Sarah Yang
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I Try On Makeup for a Living—Here's Everything I'm Buying Right Now
My kit is about to be lit.
By Courtney Higgs
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I Can't Be Rihanna, But I Can Abide By Her Beauty Tips
Shining may be a side effect.
By Jasmine Fox-Suliaman
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These 20 Christmas Eye Makeup Ideas Are Too Good Not to Copy
These will get you in the holiday mood, stat.
By Aleksija Vujicic
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8 Beauty Gifts to Give Your Friends This Season (and 8 to Give Yourself)
Give a little, get a little.
By Anneliese Dominguez
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These Are the 20 Best Gifts to Buy From Sephora (No Matter Your Budget)
From $10 to $100.
By Anneliese Dominguez
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8 Products That Victoria Beckham Actually Keeps in Her Makeup Bag
Including a seriously luxe foundation.
By Mica Ricketts
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Bella Hadid and Hailey Bieber's Makeup Artist Has a Product Line—So We Tried It
It's brand new.
By Erin Jahns
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I Always Get Compliments on My Eye Shadow—Here's My Ridiculously Simple Routine
See my favorite products and techniques.
By Amanda Montell
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"Egg Yolk Eyes" Are the Weird Trend Makeup Artists Can't Stop 'Gramming
Trust me. It's cool.
By Amanda Montell
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So… Jen Atkin Is Secretly a Makeup Guru—Here's Her Routine for Proof
She could quit her job and become a makeup artist, TBH.
By Amanda Montell
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The Ultimate Makeup Starter Pack: What to Buy in 2019 and Why
Your no-BS guide.
By Amanda Montell
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Statistics Say You're Probably Suffering From Eyestrain—Here's the 411
First, put the phone down.
By Erin Jahns