Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Eye Shadow Sticks Are the Unsung Hero of Effortless Makeup—These 14 Are the Best
Add them to your lineup ASAP.
By Courtney Higgs
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Anya Taylor-Joy's SNL Beauty Looks Were Epic—Here's How to Re-Create Them
We got all the pro tips.
By Courtney Higgs
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I'm No Makeup Artist, But These Simple Products Are All I'm Using in 2021
Dab them on and go.
By Shannon Lawlor
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Pink Eye Shadow Is Taking Over the Internet—Here's How to Execute It Like a Pro
From Selena to Hailey to Dua.
By Erin Jahns
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21 New Makeup Products That Immediately Pep Up Your Zoom Face
Let's shake it up, shall we?
By Samantha Leal
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This Cheap Makeup Brand Is TikTok-Famous, so I Did a Hype Test
Let's see what all the fuss is about.
By Courtney Higgs
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7 TikTok-Famous Makeup Trends I'm Probably Too Old for But Still Want to Try
These are something else.
By Courtney Higgs
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These Minimalist Makeup Products Are the Perfect Recipe for Hot Girl Summer
Stuntin' is a habit.
By Courtney Higgs
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Princess Diana Was a Style Icon, But We Need to Talk About Her Beauty Looks Too
Her blue eyeliner was always a vibe.
By Courtney Higgs
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Eyebrow Mapping: The 2-Second Step for Perfectly Groomed Brows
Read this before you pick up those tweezers.
By Courtney Higgs
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We Tried 15 Mask-Friendly Eyeliner Looks—These 5 Were Doable
Not to mention really fun.
By Michaela Bushkin
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I Was Afraid of Virtual Shade Matching Until This Cult Beauty Brand Launched One
Plus, every product is available in new shades.
By Aralyn Beaumont
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This Classic Makeup Style Suits Every Eye Shape—Here's Proof
No exceptions.
By Courtney Higgs
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I Tried Blue-Light Glasses for a Week to See If They Work—Here's the Truth
My sensitive eyes had enough with screens.
By Amy Choi
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Runway Fantasy: 3 Epic Makeup Looks to Try This Spring
It's getting hot in here.
By Courtney Higgs
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I've Never Liked False Lashes, so I've Used This Mascara for 12 Years Instead
True story.
By Erin Jahns
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All the Beauty Products I'm Gifting Myself and My Friends Just Because
We all need a feel-good moment.
By Aralyn Beaumont
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These 6 Makeup Cheat Codes Make You Look 10 Times Better in Photos
Your selfies will never be the same.
By Courtney Higgs
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I'm a Low-Key Beauty Hoarder—Here Are My 25 Must-Haves
Fashion editors love beauty too, okay?
By Michaela Bushkin
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I Found the 9 Chicest Beauty Looks on IG—These Products Are Responsible
Can I just wear all of them this New Year's Eve?
By Erin Jahns
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7 Editors Tried Glossier's Eye Shadow Launch—and the Results Are Unanimous
The brand has done it again.
By Courtney Higgs
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J.Lo's Makeup Artist Cringes Every Time He Sees These 5 Mistakes
Are you committing these cardinal makeup sins?
By Courtney Higgs
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Your Above-the-Mask Makeup Game Is About to Get a Serious Upgrade
Make those eyes pop.
By Aralyn Beaumont
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16 Under-$25 Makeup Kits That Make the Perfect Gifts for a Friend (or Yourself)
I'm definitely not mad at these prices.
By Anneliese Dominguez
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11 Last-Minute Halloween Looks That Only Require Eye Shadow
You're going to love these.
By Dale Arden Chong
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Some Makeup Looks That Are Just a Delight (and Easy to Re-Create)
Self-care ahead.
By Jasmine Fox-Suliaman
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We're Calling It: New Year's Eve Will Be Filled With These Makeup Looks
And yes, there's glitter involved.
By Dale Arden Chong
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I'm Done With Overhyped Beauty Products and Can Personally Vouch For These 24
Tested and approved by me.
By Kristen Nichols
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Pat McGrath Labs Debuted the Buzziest Mascara of 2020—See Our Before-and-Afters
Our honest reviews just inside.
By Erin Jahns
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Hands Down, These Are the Best Eye Gels to Tackle Dark Circles and Puffiness
Plus, eight more products we swear by to look more awake.
By Erin Jahns