Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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If You're Reading This, It's Time to Throw Out Your Old Beauty Products
Yes, even that expired serum you love so much.
By Katie Berohn
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This Often-Overlooked Makeup Hack Practically Guarantees Glowing Skin at Any Age
According to January Jones's makeup artist.
By Courtney Higgs
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Wait—If You're Not Using Korean Makeup, You're Seriously Missing Out
Bonus: These products are all under $50.
By Katie Berohn
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Exhibit A: 11 Celebs Who Make a Case for Wearing Pink Makeup (and Lots of It)
If Zendaya is wearing it, I will too.
By Katie Berohn
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I Found the Best Amazon Makeup Brushes With the Lowest Cost Per Wear
You'll always get your money's worth.
By Shawna Hudson
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The Makeup Brand That Gives Me Dewy, "I Woke Up Like This" Skin
It's basically makeup that doubles as skincare.
By Katie Berohn
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Minimal-Makeup Lovers, Take Note—These Nude Eye Shadow Palettes Are the GOAT
You'll use them over and over.
By Sarah Yang
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I Tried Hundreds of Beauty Products in 2021—Here Are the Best Under-$20 Ones
Don't worry—I included picks in every category.
By Katie Berohn
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FYI: These Expert-Approved Makeup Brush Sets Will Transform Your Routine
Something for every budget.
By Erin Jahns
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If Lash Damage Is the Only Thing Stopping You From Trying Extensions, Read This
Don't stress. It can be done.
By Shawna Hudson
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These Makeup-Skincare Hybrids Are Basically All I Wear on My Face These Days
Every day is a no-makeup makeup day.
By Lindy Segal
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TikTok's Fave Peter Thomas Roth Eye Tightener Is Back in Stock (for Now)
Plus, others to shop when it inevitably sells out again.
By Lindy Segal
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Here's How Makeup Artists Remove Waterproof Mascara Without Ruining Their Lashes
Plus the remover Megan Fox swears by.
By Kaitlyn McLintock
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This $12 Glitter Eye Shadow Is Trending on TikTok Right Now, and I Just Tried It
Here's my honest review.
By Vanese Maddix
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These 20 Fall Eye Shadow Looks Are Totally Flawless
Steal these ideas.
By Stephanie Montes
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This TikTok–Famous Brand Was the Key to Issa Rae's Retro Emmys Beauty Look
Issa vibe, obviously.
By Drew Elovitz
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7 Details No One Tells You About Getting Eyelash Extensions
Answers from a real expert.
By Danielle Naer
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I Got Tear-Trough Filler to Fix My Under-Eye Bags (And Will 100% Do It Again)
I finally look like I got enough sleep.
By Marie Lodi
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From Twiggy to Diana Ross, These Are the Most Iconic '60s Makeup Looks
They will never go out of style.
By Kaitlyn McLintock
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Too Faced Better Than Sex Would Be My Desert-Island Mascara—Here's Why
Find out if the cheekily named product lives up to its name.
By Lindy Segal
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If Your Under-Eyes Feel Like an Arid Desert RN, These Hydrating Patches Can Help
Like a tall drink of water.
By Erin Jahns
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Psst: If You Don't Want People to Know You're Wearing False Lashes, Try These 10
Forget mascara and extensions.
By Erin Jahns
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These Colorful Eye Shadow Looks Are Destined for TikTok Fame
Summer-makeup trend alert.
By Caitlin Burnett
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10 Beloved Makeup Products That Live Up to the Hype
The reviews are in.
By Courtney Higgs
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This Standout Eye Shadow Hue Suits Every Eye Color—Here's Proof
It's way more versatile than you think.
By Danielle Naer
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Here's a BTS Glimpse at the Punk-Rock Beauty Looks From Willow Smith's May Cover
The vibes are immaculate.
By Courtney Higgs
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Eye Shadow Sticks Are the Unsung Hero of Effortless Makeup—These 14 Are the Best
Add them to your lineup ASAP.
By Courtney Higgs
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Anya Taylor-Joy's SNL Beauty Looks Were Epic—Here's How to Re-Create Them
We got all the pro tips.
By Courtney Higgs
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I'm No Makeup Artist, But These Simple Products Are All I'm Using in 2021
Dab them on and go.
By Shannon Lawlor
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Pink Eye Shadow Is Taking Over the Internet—Here's How to Execute It Like a Pro
From Selena to Hailey to Dua.
By Erin Jahns