Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Makeup Artists Say These Fall Eye Shadow Palettes Work for Every Skin Tone
They're incredibly versatile.
By Shawna Hudson
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I Only Wear Glitter Eye Shadow, But It Can't Look Tacky—These 15 Pass the Test
I have high standards.
By Erin Jahns
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People Say My Blue Eyes Are My Best Feature—10 Eye Shadows That Make Them Pop
I went straight to celebrity makeup artists for tips.
By Erin Jahns
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"Siren Eyes" Is TikTok's Version of '90s Supermodel Eye Makeup
It's celeb-approved.
By Kaitlyn McLintock
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8 Trending Summer Beauty Looks Our Editors Are Obsessed With
So chic and easy.
By Eleanor Vousden
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The 10 Best Foods for Eye Health, According to an Ophthalmologist
Eat better. See better.
By Sarah Yang
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I'm a Makeup Novice, and These 6 Eye Shadow Trends Were Pretty Easy to Pull Off
Life hacks.
By Banna Girmay
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25 Minimal-Effort Makeup Looks That Scream Hot Girl Summer
Prepare to screenshot your faves.
By Katie Berohn
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Here's How Makeup Artists Achieve Flawless Eye Shadow Looks Every Damn Time
The right brushes make all the difference.
By Shawna Hudson
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The 5 Toxic Products I Tossed From My Makeup Bag and What I Replaced Them With
Hard pass.
By Courtney Higgs
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I Got My Eyebrows Laminated, and They Literally Doubled in Size
The before-and-afters are truly wild.
By Courtney Higgs
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Is It Just Me, or Have Summer Makeup Trends Never Been This Good?
Pro makeup artists weigh in.
By Katie Berohn
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13 Matte Eye Shadow Palettes for When You Only Want to Shimmer From Within
They're surprisingly hard to find.
By Lindy Segal
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11 Eye Drops That Erase Redness Instantly, Even If You Only Got 3 Hours of Sleep
Our favorite has 35,000 five-star reviews on Amazon.
By Katie Berohn
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Spring's Biggest Makeup Trends Are So Easy to Execute, and I'm Living Proof
Yes, you can pull off two-toned eyeshadow—here's how.
By Katie Berohn
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Tired of Looking Tired? This Nearly Painless Procedure Is Worth Exploring
Plus a few quick-fix products.
By Beth Shapouri
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9 Ways to Reduce Puffy Eyes, According to an Ophthalmologist
You've got options.
By Sarah Yang
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Decoded: How to Choose the Correct Mascara Wand to Get the Lashes of Your Dreams
It matters a lot.
By Katie Berohn
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FYI, You Need This: Benefit's New Eyeliner Survived My Allergies and a Heat Wave
Just in time for summer.
By Marie Lodi
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2022 Has *Already* Been the Best Year for New Mascaras—These Pics Prove It
Can you guess my favorite?
By Katie Berohn
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After Using This Eye Cream for a Week, WWW's EIC Swears She Uses Less Concealer
No, this isn't a joke.
By Caitie Schlisserman
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I Just Lost My Makeup Bag—8 Items I'm Repurchasing and 15 I'm Excited to Try
Happy tears.
By Banna Girmay
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7 Celebrity-Approved Nude Eye Shadow Looks You'll Want to Try ASAP
I'm drooling over Lana Condor's peach eye makeup.
By Katie Berohn
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I Refuse to Spend More Than $10 on Eye Shadow—This Is the Brand I Always Buy
I'm a real loyalist.
By Shawna Hudson
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Saie Beauty Makes Makeup for Skincare Lovers—Here Are Its Best Products
For that no-makeup makeup look.
By Katie Berohn
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BRB, I'm Canceling My Lash-Extension Appointment and Ordering This Instead
Officially breaking up with my lash tech.
By Aniyah Morinia
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An Ophthalmologist Shares the Best Vitamins for Eye Health
See better.
By Maya Allen
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If You're Reading This, It's Time to Throw Out Your Old Beauty Products
Yes, even that expired serum you love so much.
By Katie Berohn
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This Often-Overlooked Makeup Hack Practically Guarantees Glowing Skin at Any Age
According to January Jones's makeup artist.
By Courtney Higgs
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Wait—If You're Not Using Korean Makeup, You're Seriously Missing Out
Bonus: These products are all under $50.
By Katie Berohn