Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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I'm a Makeup Novice, so I Had a Professional Give Me Tips—See the Results
Class is in session.
By Jasmine Fox-Suliaman
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The 15 Best Makeup Looks for Valentine's Day, According to Celebs
They're so romantic.
By Kaitlyn McLintock
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Without a Doubt, These Are the Best Eye Shadows to Make Hazel Eyes Pop
Get ready to take notes.
By Kaitlyn McLintock
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I Have Hooded Eyes—a Makeup Artist Just Showed Me How to Do Eyeliner
Six top tips.
By Eleanor Vousden
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Dull Eye Pencils Are the Worst—We Found the Best Sharpeners With Rave Reviews
The unsung heroes of the makeup bag.
By Lindy Segal
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Party Season Isn't Complete Without These Viral Makeup Products
The finishing touches you're missing.
By Aniyah Morinia
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I'm So Obsessed With This $26 Item I Convinced 3 Strangers to Buy It at Sephora
True story.
By Kaitlyn McLintock
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A Few Incredibly Striking Celeb Beauty Looks That I'm Desperate to Try
Straight from my "must-try" IG folder.
By Lindy Segal
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Michelle Obama Used This Editor-Favorite Eyeliner for a Graphic Cat Eye
*Adds to cart immediately.*
By Katie Berohn
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10 Easy Winter Makeup Looks Sabrina Carpenter's Makeup Artist Swears By
These are good.
By Shawna Hudson
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I'm Mesmerized by Sabrina Carpenter's Glossy AMA Makeup—Here's Every Product
Re-creating ASAP.
By Katie Berohn
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NGL, I Accidentally Created the Most Epic Holiday Makeup Look—Picture Proof Here
Courtesy of Armani Beauty.
By Caitie Schlisserman
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5 Makeup Tips to Know About If You're Trying to Disguise Tired Eyes
Simple but effective.
By Shannon Lawlor
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The Newest Concealer Trend Is All About Reflecting Light, and I'm So Into It
Light up your face.
By Katie Berohn
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Lupita Nyong'o's Jewel-Tone Eye Shadow Is a Master Class in Holiday Makeup
Her makeup artist used these five products.
By Kaitlyn McLintock
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No Joke: My Skin Has Been Glowing Since I Added These 2 Products to the Mix
An iconic duo.
By Aniyah Morinia
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The Essential Pat McGrath Products Used For Taylor Swift’s “Bejeweled” Makeup
FYI, one of them is her signature red lipstick.
By Katie Berohn
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5 Eye Makeup Tricks That Will Actually Take Years Off Your Face
A celebrity makeup artist breaks it down.
By Courtney Higgs
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I Have Hooded Eyes, and These Are the Eye Makeup Looks That Work for Me
Approved by a makeup artist.
By Eleanor Vousden
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I Have Straight, Asian Lashes—This New Mascara Is So Good I Threw Out My Curler
Photos included.
By Marie Lodi
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Dark Circles? The Best Eye Creams All Have This Circulation-Boosting Ingredient
Meet my holy grail.
By Bianca Lambert
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Calling It: 25 Halloween Makeup Looks NYC Fashion People Will Try This Year
Megan's roller-disco look might be a winner.
By Katie Berohn
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I'm a Makeup Novice, But These 9 Natural Eye Shadow Looks Are Easy
So fresh and so clean.
By Shannon Lawlor
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Trust Me—You'll Want in on These Autumn/Winter 2022 Makeup Trends
As seen on Hailey Bieber and Zendaya.
By Eleanor Vousden
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Don't Worry, Darling—Every Beauty Product Used for Olivia Wilde's Premiere Look
Wilde knows her way around a smoky eye.
By Katie Berohn
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This TikTok Hack Ensures Perfect Eye Shadow Application, so I Tried It
Yeah, you'll want to take notes.
By Katie Berohn
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Fashion Girls Can't Stop Wearing These Pretty Fall Makeup Looks
Looking good.
By Katie Berohn
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How to Achieve Doe Eyes, the Innocent-Looking Makeup Trend Sweeping TikTok
It's easier than you might think.
By Katie Berohn
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These Trending Eyeliner Looks Will Make You Feel Like That Girl
Get ready to screenshot your faves.
By Katie Berohn
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Zara Has Beauty Products Now, so You Officially Don't Need to Shop Anywhere Else
We tried them out for you.
By Courtney Higgs