Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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OMG—Prada Beauty's Lipsticks and Eye Shadows Are Already Here
Be the first to try the fashion house's new line.
By Katie Berohn
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Searches for Blue Eye Shadow Are Up 65%—Here's How to Update the Look for 2024
Blue is back and better than ever.
By Kaitlyn McLintock
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If You Hate Removing Mascara, These Water-Based Formulas Will Change Your Life
They're $33 and below.
By Maya Thomas
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I Have Naturally Short Lashes, But No One Knows Thanks to These 12 Mascaras
Trust me—you'll want to try them all.
By Katie Berohn
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The $15 Liner Hailey Bieber Used on Her Eyes and Lips for Perfect “Latte Makeup”
Piping hot makeup inspo.
By Katie Berohn
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My Inner Child Is Screaming—This Nostalgic Collection Is an Editor Favorite
Harry Potter fans, rise.
By Aniyah Morinia
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The Internet Can't Stop Talking About Hilary Duff's $7 Aqua-Blue Eyeliner
Get it before it's gone.
By Kaitlyn McLintock
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We Have the Worst Dark Circles—These Are the Eye Creams That Help Them Vanish
Say goodbye to dark circles.
By Maya Thomas
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If You Want to Fake a Brow Lamination for $24, Reach for This Makeup Brand
Your eyebrows will look so sculpted and defined.
By Katie Berohn
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How to Fake the Look of a Spendy Brow Lamination Habit on a Brow Gel Budget
A next-level hack.
By Katie Berohn
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Only Some Luxury Makeup Brands Are Worth the Splurge—18 You Won't Regret
If you're looking to make your routine a bit more luxurious.
By Katie Berohn
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TikTok Says Glossy Lids Are Here to Stay—20 Products to Help You Get the Look
We're all about the gloss.
By Maya Thomas
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Almond-Shaped Eyes? 10 Game-Changing Tips Celeb Makeup Artists Want You to Know
We have our eyes on the prize.
By Maya Thomas
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I Finally Retired My 20-Product Makeup Routine After I Discovered *This* Brand
Sigh of relief.
By Shawna Hudson
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Kaia Gerber's Makeup Artist Told Me the Secret Behind Camera-Ready Eye Makeup
It really holds up.
By Bianca Lambert
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We Asked the Experts, and These 5 Eyebrow Trends Will Be Huge In 2023
There's something for everyone.
By Grace Day
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10 Preventative Eye Creams That Are *Extra* Strategic Once You Hit Your 40s
These dermatologist-recommended eye creams will transform your skincare routine.
By Katie Berohn
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I Thought Under-Eye Patches Were a Scam—This Product Made Me Eat My Words
I stand corrected.
By Aniyah Morinia
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16 Luxury Makeup Products I Think Are Actually Worth the Splurge
Including my new favorite lip gloss.
By Michaela Bushkin
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FYI: Pink Makeup Is Officially Trending at the Met Gala
Everyone's coming up roses.
By Katie Berohn
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10 Chanel Eye Makeup Products for Slept-In, French-Girl Smoky Eyes
You heard it here first.
By Katie Berohn
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I Had My Doubts When This Product Went Viral on TikTok—Now I Rave About It
Consider me convinced.
By Sierra Mayhew
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All the Dazzling Oscars Beauty Looks That Knocked Our Damn Socks Off
This year is one for the books.
By Katie Berohn
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The Results Shocked Me—Meet the Waterproof Mascara That Changed My Short Lashes
I'm sold.
By Aniyah Morinia
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TikTok Is Obsessed With "Coquette" Makeup and so am I—Here's What You Need
The cuter, the better.
By Maya Thomas
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Hailey Bieber Shared Her Valentine's Day Makeup, and It's So Easy to Copy
BRB, buying every product.
By Katie Berohn
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I Tried 6 of Spring's Most Viral TikTok Trends and Had My Friends Rank Them
They're pretty harsh critics.
By Katie Berohn
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I Couldn't Get Into Slugging Until This $30 Balm Totally Refreshed My Under-Eyes
I've officially joined the party.
By Marie Lodi
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I Tried 3 Makeup Looks Inspired by Laura Harrier—3 Tips I Learned
Icons only.
By Maya Thomas
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Only Eyeliner Experts Know These 3 Application Techniques
Makeup artists explain.
By Kaitlyn McLintock