Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Out of All the Makeup Brands Editors Have Access to, We Use These 8 the Most
They're too good.
By Maya Thomas
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Amazon's Best-Selling Mascara Just Got a Matching Lash Primer, and It's Only $5
I tried it, and it made a huge difference.
By Kaitlyn McLintock
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I'm Always Saving Barbara Palvin's Beauty Looks—I Asked Her How She Creates Them
We're taking cues from the ultimate beauty insider.
By Maya Thomas
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Years Later, I Finally Found 15 Designer Eye Shadows That Pop on My Brown Skin
Quads are where it's at.
By Bianca Lambert
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I Have Green Eyes—These 14 Eye Shadows Make Them Pop
You'll be seeing green.
By Katie Berohn
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Focusing on *This* (Not Contour) Is the Best Way to Enhance Gamine Features
Thank me later.
By Maya Thomas
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This TikTok-Favorite Makeup Product Is the Secret to Faking Wide-Awake Eyes
No sleep, no problem.
By Kaitlyn McLintock
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I've Spent My Whole Life Trying to Get Rid of My Eye Bags—This Is What Works
Expert-approved tips that actually do something.
By Shannon Lawlor
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Donni Davy Told Me How to Re-Create the Best Makeup Moments From Priscilla
Iconic is an understatement.
By Maya Thomas
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Grace Kelly Inspired Brie Larson's Subtle Beauty Looks in Lessons in Chemistry
We have the inside details.
By Maya Thomas
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13 Eyeliners Editors and Makeup Artists Never Shut Up About
These never let us down.
By Shawna Hudson
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'70s Makeup Is Dominating My Pinterest Boards—I Asked Makeup Artists for Tips
We're keeping things groovy.
By Maya Thomas
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Soap Brows Aren't Going Anywhere—Insider Tricks to Achieving the Laminated Look
My brow game is forever changed.
By Maya Thomas
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Dior Has the Best Makeup Staples—Take It From Me, a Major Makeup Lover
It's the secret weapon at fashion week runways.
By Katie Berohn
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Victoria Beckham and Margot Robbie Swear By These Luxe, Line-Smoothing Eye Masks
They're A-list approved.
By Kaitlyn McLintock
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These Falsies Are So Good You'll Forget How Much You Miss Your Lash Extensions
Our top picks for every vibe.
By Erin Jahns
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And Now, the 21 Holy-Grail Eye Shadow Palettes Celeb Makeup Artists Swear By
They're too good.
By Maya Thomas
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I Was Bored With My Everyday Makeup—Until I Tried This $16 Best Seller
It shook things up.
By Kaitlyn McLintock
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2 Makeup Artists Just Told Me Their Trade Secrets for Looking Glowy—Not Shiny
They're too good.
By Maya Thomas
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Eye Shadow Was Always the Most Intimidating Part of My Makeup Routine—Until Now
My co-workers and I have converted.
By Aniyah Morinia
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The 20 Most Undetectable (Yet Effective) Concealers for Barely-There Makeup
Flawless skin ahead.
By Maya Thomas
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This Cocktail-Inspired Trend Is Already Giving Latte Makeup a Run for Its Money
Cheers!
By Maya Thomas
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This Polarizing Y2K Beauty Trend Is Back With a Vengeance—See How to Pull It Off
It's a love-hate kind of thing.
By Kaitlyn McLintock
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Sharp Eyeliner Looks Are In, and We're Using These 16 Liquid Eyeliners to Create Them
Flawless eye makeup ahead.
By Maya Thomas
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These Makeup Removers Dissolve Stubborn Makeup So Fast You'll Think It's Magic
It's straight-up sorcery.
By Shawna Hudson
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I Tried Tons of Brown Eyeliners to Bring You the Best 10
A beauty editor's recommendations.
By Grace Day
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If Endless Compliments Aren't Your Thing, Don't Try This Mascara
Seriously fluttery length ahead.
By Shawna Hudson
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OMG—Prada Beauty's Lipsticks and Eye Shadows Are Already Here
Be the first to try the fashion house's new line.
By Katie Berohn
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Searches for Blue Eye Shadow Are Up 65%—Here's How to Update the Look for 2024
Blue is back and better than ever.
By Kaitlyn McLintock
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If You Hate Removing Mascara, These Water-Based Formulas Will Change Your Life
They're $33 and below.
By Maya Thomas