Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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This Year's Prime Day Is Next-Level—15 Cult-Status Beauty Products You'll Regret Not Buying
If you buy anything, make it one of these.
By Kaitlyn McLintock
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We Tested the "Best" Eyelash Curlers on the Market: 7 That Truly Transformed Our Lashes
You'll never be disappointed by an eyelash curler again.
By Kaitlyn McLintock
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"Please Please Please!" I Need All 21 of Sabrina Carpenter's Fave Beauty Products
"I know I have good judgment, I know I have good taste…"
By Kaitlyn McLintock
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We're So Julia: Every Single "Brat Green" Beauty Item You Need This Summer
Summer's hottest hue.
By Jamie Schneider
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Makeup Artists Say These 12 Concealers Immediately Cancel Out Dark Circles
Just like magic.
By Maya Thomas
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This Viral Pink Brightening Powder Sold Out Almost Immediately—Now It's Back in Stock
I highly suggest snagging it while you still can.
By Kaitlyn McLintock
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A French It Girl Just Told Me Her Secret to Minimal Summer Makeup (Nope, Not a Red Lip)
I'm sold.
By Jamie Schneider
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Pro Race Car Driver Samantha Tan Talks Beauty Tips, Championship Titles, and Self-Confidence
She's living life in the fast lane.
By Maya Thomas
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Charlotte Tilbury Just Re-Created Drew Barrymore's Y2K Charlie's Angels Makeup Look
The nostalgia is real.
By Kaitlyn McLintock
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Volumizing Mascaras Can Make Lashes Look Clumpy and Droopy—16 That Rise to the Occasion
They're worth the try.
By Maya Thomas
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I'm Switching to All-Natural Beauty Products This Summer—Here's My Complete List
Only the best.
By Kaitlyn McLintock
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Hot Tip: These Clean Mascaras Trick People Into Thinking I Got a Lash Lift
I'm sold.
By Jamie Schneider
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Hailey Bieber Says It's a "Peachy Girl" Summer—Shop Her 7 Fave Makeup Products
"This is the vibe I'm going for all summer long."
By Kaitlyn McLintock
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These 17 Designer Beauty Products Are at the Top of My Summer Wish List (Some Are on Sale)
Act fast.
By Kaitlyn McLintock
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There Are Hundreds of MDW Beauty Sales Happening, But We're Only Shopping These 23
The best of the best.
By Kaitlyn McLintock
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I Don't Feel Bad Spending My Money on These $25-or-Less Summer Beauty Products
Summer prep is sorted.
By Kaitlyn McLintock
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Don't Want Botox? Only Buy Eye Creams With *This* Ingredient
No needles required.
By Maya Thomas
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Hailey Bieber and Giselle Bündchen Are Fans of These All-Natural Makeup Products
They're also editor approved.
By Kaitlyn McLintock
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12 Super-Effective Curling Mascaras—Perfect for Stick-Straight Lashes
These formulas won't fall flat.
By Erin Jahns
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Ashley Tisdale on the Calming and De-Bloating Supplements She Swears By
Ashley Tisdale shares her beauty and wellness essentials.
By Kaitlyn McLintock
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Celebrity Makeup Artists Say These Are the Best Eyeliners for Hooded Eyes
No more bad eyeliner days.
By Maya Thomas
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29 Eye Creams That Always Work on Dark Circles
Including some celebrity favorites.
By Mica Ricketts
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Celebrating South Asian Beauty and Inclusivity Is at the Heart of This Brand
Kulfi Beauty deserves all the hype.
By Maya Thomas
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People Don't Realize That This Product Is the Secret to No-Makeup Makeup
This sneaky item makes a huge difference.
By Katie Berohn
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Wear Blue Eyeliner, Get Major Compliments: These 4 Are Makeup Artist–Approved
They're makeup bag must-haves.
By Kaitlyn McLintock
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Sensitive Eyes? An Ophthalmologist Helped Me Curate a List of Best-Ever Mascaras
Say bye to watery, burning eyes for good.
By Maya Thomas
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Makeup Artists Love This Type of Mascara for a Quick, Natural-Looking Eye Lift
Now you know.
By Shawna Hudson
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We Asked, Experts Answered—7 Ways to Level Up Your Makeup Game With Glasses
Take a look.
By Maya Thomas
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95% of Mascaras We Apply to Our Bottom Lashes Smudge—Here Are the 5% That Don't
You're welcome.
By Maya Thomas
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Makeup Artists and Editors Say These 14 Cream Eye Shadows Never Crease or Budge
IMO, they're massively underrated.
By Shawna Hudson