Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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The TikTok Crowd Is Swapping Black Mascara for This Cool-Girl Color—I Cosign the Trend
Total eye candy.
By Jamie Schneider
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A Celeb Makeup Artist Broke Down the Best Way to Apply Eye Shadow (Plus What Not to Do)
Class is in session.
By Maya Thomas
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I Never Thought I Could Pull Off This "Tricky" Eye Shadow Color—Then I Learned This French-Girl Tip
Now it's a staple.
By Jamie Schneider
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Celestial, Frosty, and Angelic—Chanel's Holiday Beauty Collection Is Straight-Up Magic
It's earned me countless compliments.
By Jamie Schneider
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These 15 Eyeliners Will Look Incredible on Your Waterline—They're All Under $32
They make a huge difference.
By Maya Thomas
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Hailey Bieber and Khloé Kardashian Love This Fall-Appropriate Eyeliner (Hint: It's Iconic)
It creates a soft, sultry look.
By Kaitlyn McLintock
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This Underhyped Makeup Brand Makes the Best $5 Mascaras—I Swear By These 4
True story!
By Shawna Hudson
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Makeup Artists Compliment My Makeup Whenever I Wear This Underrated Product
You'll never guess what it is.
By Erin Jahns
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I Swam, Sunbathed, and Sweated Through 11 "Waterproof" Eyeliners—These Came Out on Top
They never smudge, fade, or transfer.
By Kaitlyn McLintock
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My Under-Eye Circles Are Stubborn—This Viral Color Corrector Is Like a Magic Wand, Bottled
Dark circles, who?
By Kaitlyn McLintock
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This Classic, French Girl–Approved Mascara Is All You Need for Flirty Lashes
They're classics.
By Maya Thomas
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This Under-$38 Item Is the Key to Fluttery Lashes—No Mascara Needed
If you're not using it, start now.
By Kaitlyn McLintock
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The Eye Shadow Apocalypse Is Officially Over—Maximalist Eyes Are Taking Over in 2025
Bye, '90s minimalism.
By Jamie Schneider
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These 13 Brow Pens Are the Next Best Thing to a Spendy Microblading Appointment
We're never going back.
By Maya Thomas
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A Global Artistry Director Told Me Her Best Tricks for A+ Eyeliner
Plus, the 10 best eyeliner pencils.
By Maya Thomas
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A Makeup Artist and 5 Beauty Editors Walk Into Sephora—the 17 Mascaras They Buy
It's hard to pick a favorite, TBH.
By Shawna Hudson
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If You Wear Any of These Makeup Trends, I Know You Have French-Girl Fall on the Brain
Top makeup artists approve.
By Jamie Schneider
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Nordstrom Announced a Secret 7-Day Beauty Sale, so I Compiled the Chicest Picks Under $75
Act fast—it ends tomorrow.
By Jamie Schneider
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These 15 Hydrating Eye Creams Will Plump, Smooth, and Refresh Tired Eyes
Promise.
By Sarah Yang
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These Beginner-Friendly Liners Make Creating Cat Eyes Second Nature (Promise!)
According to three beauty experts.
By Maya Thomas
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No Lie, This Editor-Loved $9 Mascara Delivers Falsies-Level Volume
I'm in love.
By Maya Thomas
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How to Apply Liquid Liner Like a Makeup Artist (Yes, It's Simpler Than You Think)
It's as easy as 1, 2, 3.
By Maya Thomas
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21 Humidity-Proof Makeup Products I'm Using to Brave My First Sweaty NYC Summer
Makeup to defy all odds.
By Maya Thomas
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Chanel, Dior, and Valentino: The 22 Designer Makeup Products Worth the Money
The proof is in the pictures.
By Kaitlyn McLintock
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It's 88° With 60% Humidity, But This Pro-Level Brow Gel Won't Budge
It's my new staple.
By Kaitlyn McLintock
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OMG—Urban Decay's Legendary Naked Palette Is Back (at Least for Now)
This is not a drill.
By Jamie Schneider
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I Just Got Back From Rome—14 Beauty Items I'm Buying to Keep the Italian Vibe
Some are on sale.
By Kaitlyn McLintock
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I Just Found the Best Lash Glues on the Market to Ensure Long-Lasting Falsies
Your lashes won't budge.
By Maya Thomas
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Say Goodbye to Lash Extensions—These Magnetic Lashes Are All You Need for Doe-Eyed Drama
The easiest falsies you'll ever use.
By Maya Thomas
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The *Only* Waterproof Mascaras Worth Buying That Are All $14 or Less
Don't mess around when it comes to mascara.
By Kaitlyn McLintock