Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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These 13 Brow Pens Are the Next Best Thing to a Spendy Microblading Appointment
We're never going back.
By Maya Thomas
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Award Season Is Over, and the Stats Are In—Celebs Requested *These* Makeup Looks the Most
We chatted with some of Hollywood's most in-demand celebrity makeup artists.
By Alyssa Brascia
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I've Been Applying Mascara Wrong for 15 Years—An Iconic MUA Just Gave Me a Life-Changing Tip
My lash game will never be the same.
By Jamie Schneider
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"You're Not Wearing Foundation?!" Is My Favorite Compliment—These Skincare Hybrids Are Responsible
My all-time favorites for no-makeup days.
By Jamie Schneider
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Makeup Artists Compliment My Makeup Whenever I Wear This Underrated Product
You'll never guess what it is.
By Erin Jahns
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Suddenly, This "Glum" Hue Is 2025's Hottest Makeup Trend—Doechii and Julia Fox Are Proof
Forget what you know about pastels for spring.
By Alyssa Brascia
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In Defense of Angsty Beauty
From "unapproachable" makeup to "anti-pretty" perfume.
By Jamie Schneider
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From Vacation Skin to Orchid Lips—3 White Lotus Beauty Trends That Will Define the Summer
In conversation with the show's lead makeup artist.
By Alyssa Brascia
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The 15 Best Hypoallergenic Eyeliner Picks for Comfort, Wearability, and Stunning Eye Looks
No more tears!
By Maya Thomas
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The 20 Most Undetectable (Yet Effective) Concealers for Barely There Makeup
Flawless skin ahead.
By Maya Thomas
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Color Theorists and Makeup Artists Say These "Tricky" Eye Shadows Look Best on Hazel Eyes
A rare color has rare complements.
By Alyssa Brascia
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I Tried Tons of Brown Eyeliners to Bring You the Best 12
A beauty editor's recommendations.
By Grace Day
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If It Were Up to Us, These Celebs Would Win SAG Awards for the Best Beauty Looks
Straight from our favorites folder.
By Alyssa Brascia
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Linda Evangelista's Best Beauty Secrets Include This "IYKYK" Facialist and Under-$20 Mascara
We caught up with the legendary supermodel.
By Jamie Schneider
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From "Exhaustion Blush" to "Party Lips," NYFW's Best Beauty Trends Are Delightfully Unexpected
They'll define the next 10 months.
By Jamie Schneider
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Drop Everything—Versed Just Launched the Minimalist Makeup Staples of Our Dreams
We've been testing the full range for weeks.
By Jamie Schneider
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This Anti-Neutral Eye Shadow Is Set to Dominate Spring 2025—Sabrina Carpenter Says So
Shop the trend from $7.
By Alyssa Brascia
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Dark Circles? The Best Eye Creams All Have This Circulation-Boosting Ingredient
Meet my holy grail.
By Bianca Lambert
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It's Official: "Gothic Romanticism" Is the Sultriest Way to Wear Makeup This Valentine's Day
Skip the rosy flush.
By Jamie Schneider
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The Beauty Market Often Fails Those With Chronic Pain—This Ergonomic Brand Wants to Change That
One swipe of mascara at a time.
By Jamie Schneider
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Nara Smith's Latest Homemade Creation Is This Soft and Elegant Everyday Makeup Look
Here are all 14 ingredients… I mean products.
By Kaitlyn McLintock
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Becky G Is a Modern-Day Makeup Icon—How Her Mom, Music, and Culture Inform Her Look
"I use [makeup] to amplify and empower what's already there."
By Kaitlyn McLintock
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This Iconic Mid-2000s Eye Shadow Is Going Viral (Again)—Here's Why It Should Be in Your Makeup Bag
I've been using it for 12 years.
By Kaitlyn McLintock
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Millennials, Rejoice! This "Dated" Eyeliner Trend Is Officially Back for 2025
I never thought I'd try this again.
By Jamie Schneider
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It's Only January, But These 9 Makeup Trends Are Already Taking Over 2025
Each one deserves a spot on your mood board.
By Jamie Schneider
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Of All the Eyeliners in My Makeup Bag, These 12 Pencils and Pens Never Smudge
Fierce liner looks are in.
By Maya Thomas
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I've Been Championing the No-Mascara Trend for Years—Here's What Makes It so 2025
The ultimate power move.
By Jamie Schneider
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Demi Moore Won a Golden Globe and the Award for Best Eye Makeup IMO—Here's the 411
It's so timeless.
By Kaitlyn McLintock
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The Golden Globes Are a Blueprint for Beauty Trends—22 Looks to Keep on Your Radar This Year
Watch this space.
By Jamie Schneider
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I'm Officially Copying Sabrina Carpenter's Fairy Dust Eye Shadow All Winter Long
It's easier to achieve than you think.
By Jamie Schneider