Black History Month
Learn more about Black History Month with the experts and editors at Who What Wear.
-
I'm Black and Model for Victoria's Secret—These Beauty Products Are My Holy Grails
Ciara Miller spills all her beauty secrets and more.
By Grace O'Connell Joshua
-
Just a Really Great List of All the Black-Owned Fashion Items I'm Shopping Now
I can't get these off my mind.
By Anna LaPlaca
-
12 Examples of Black Hollywood Redefining Beauty Trends on the Silver Screen
Hollywood glam at its finest.
By Maya Thomas
-
Cult Status: The It Items That Put These 5 Black-Owned Brands on the Map
Names to know.
By Anna LaPlaca
-
Diarrha N'Diaye-Mbaye Wants to Be the North Star for Your Beauty Routine
The journey of Ami Colé, a clean beauty brand for melanin-rich skin.
By Copelyn Bengel
-
How Ivy Style Became One of the Civil Rights Movement's Most Powerful Weapons
There's always a deeper story.
By Eliza Huber
-
We're Black Fashion Experts—These Are the 26 Brands We're Loving Right Now
Nine Black fashion people spill on the labels they're excited about.
By Grace O'Connell Joshua
-
6 of the Coolest Black Artists in the Industry Share Their Best Beauty Tips
Plus, their top advice for artists just getting started.
By Erin Jahns
-
If You're Not Already Shopping These Black-Owned Indie Brands, You Should Be
So many good finds.
By Eliza Huber
-
32 Black-Owned Skincare, Hair, and Makeup Brands We Love and Support
And the all-star formulas from each.
By Erin Jahns
-
10 Black TikTokers to Follow for All Things Fashion and Beauty
They deserve your attention.
By Yusra Siddiqui
-
From Goddess Braids to Knotless Braids—These 15 Products Are My Best-Kept Secret
Your hair deserves it.
By Maya Thomas
-
19 Black-Owned Handbag Brands You'll Want to Buy (Before Beyoncé Does)
Secure the next It bag.
By Jasmine Fox-Suliaman
-
You Heard It Here First—These 19 Black-Owned Shoe Brands Are It
Beyoncé approved.
By Jasmine Fox-Suliaman
-
A Love Letter to Black and Brown Skin: 4 Black Creatives on Self-Care Essentials
Indulgence at its finest.
By Shawna Hudson
-
Consider This Your Guidebook for Black Hair
Your natural-hair journey made easy.
By Jeisen-Simone Tucker
-
2 Oscar-Nominated Hairstylists Share 10 Natural Hair Staples They Always Use
Including one cult-loved $6 product.
By Shawna Hudson
-
13 Black Founders on How They Built Their Wellness Businesses
Plus, their best advice.
By Sarah Yang
-
I've Tried Tons of Beauty Brands for Black and Brown Skin—Here Are 10 All-Stars
They're all winners in my book.
By Shawna Hudson
-
If You Haven't Heard About These 35 Black-Owned Brands, You're Missing Out
BRB, adding everything to my cart.
By Sierra Mayhew
-
3 Black-Owned Beauty Retailers We're Shopping as Alternatives to Amazon
So many amazing finds.
By Erin Jahns
-
Black Women Have Been Erased From Streetwear–These Women Are Changing That
"Streetwear was born from black women."
By Indya Brown
-
Must-Watch MSNBC Anchor Tiffany Cross on Kamala Harris and Fashion in Politics
"Fashion can be political. It can also be pretty. I’m here for both."
By Allyson Payer
-
From the Runway to Instagram, These Models Are Making Fashion History
"I want us to challenge our definitions of beauty."
By Anna LaPlaca
-
Thirteen Lune Is the Chicest New Beauty Retailer—Here's What We're Ordering
We can't get enough.
By Erin Jahns
-
No Wish List Is Complete Without These Up-and-Coming Black-Owned Beauty Brands
Put your shopping face on.
By Erin Jahns
-
Artists' Choice: 24 Brands Black Beauty Experts Always Keep in Their Kits
Shop their favorites.
By Erin Jahns
-
These Black Stylists Are Making Headlines for Serving Serious Looks
The next generation.
By Jasmine Fox-Suliaman
-
Just Do It: How to Support Black-Owned Beauty Brands, According to 13 Founders
You've listened, you've learned, and now, it's time to act.
By Courtney Higgs
-
TikTok Star, Model, Fashion Boy Wisdom Kaye Is No Longer On the Rise—He's Here
In heels and jewelry no less.
By Lauren Eggertsen