The 7 Biggest Swim Trends to Know About for 2020
If you’re anything like me, you’re probably already thinking ahead to summer outfits that involve some new additions to your wardrobe. Naturally, swimsuits are the first item I have my eye on when thinking of warm weather, but what, exactly, are the swimwear trends to know about for 2020? There is a wide range of new silhouettes, colors, and approaches to getting dressed in swimsuits coming down the pipeline for the upcoming season, but I’ve narrowed in on the seven major swimwear trends that will define 2020.
From the print that dominated the S/S 20 runway shows and the cool way fashion people are wearing bikini tops away from the beach to on-the-rise brands to know about and modest swimsuits with a twist and more, discover the biggest swim trends that fashion insiders will wear in the year ahead, and shop my edit.
Perhaps the prettiest swimwear trend of 2020? Mermaid bikinis and one-pieces that incorporate romantic ruching with shiny, satin-like finishes. On-the-rise designer Isa Boulder has an especially exciting collection that's putting this trend on the map. I'm predicting these swimsuits will be everywhere this summer.
Shop the trend:
Shop the matching Chanzy Bikini Briefs ($55).
Another trend borrowed straight from the runways? Tropical prints. At the S/S 20 shows, designers including Fendi, Peter Pilotto, and Marni all ushered in strong jungle prints with blooms and vivid colors. And who can forget J.Lo's appearance at Versace that went viral on Instagram? Expect this to be huge in the world of swimwear as well, with brands like Matteau and Reina Olga already showcasing covetable pieces in their collections.
Shop the trend:
Shop the matching High Waist Briefs ($81).
Shop the matching Highway Bikini Bottoms ($112).
Swimwear in 2020 is designed to take you beyond the beach. With ornate embellishments, cool cutouts, and luxe waist-defining belts built right in, swimsuits are intended for all-day wear. So how do you style this aprés-beach attire? Lean into maximalist style by adding oversize sunglasses and plenty of layered jewelry.
Shop the trend:
Shop the matching Marilyn Bikini Bottoms ($69).
Each season, swimsuits seem to be cut higher and higher with throwback '80s-inspired silhouettes. For 2020, one-pieces are cut shockingly high up past the navel for an extreme leg-lengthening effect. If you're looking for a one-piece that's anything but boring, you'll want to pack one of these for your next vacation.
Shop the trend:
One of the biggest trends we'll see in swimwear for 2020: covered-up pieces. Swimsuits are taking on new shapes with long-sleeve tops, short-sleeve one-pieces, booty shorts, and ultra-high-rise bottoms. The more modest silhouettes still show some skin, though, whether it's with a super-cropped top or a plunging neckline.
Shop the trend:
Shop the matching Georgia Bikini Briefs ($69).
Each season, we're introduced to standout colors that the fashion set flock to. Looking forward in the year, one of the biggest color trends will be tangerine, as seen at S/S 20 runway shows including Bottega Veneta, Valentino, and Emilia Wickstead. While the bold shade was a huge trend for spring, it will also translate to swimwear. Expect vibrant orange to be the dominant hue to appear in every insider's summer wardrobe.
Shop the trend:
Shop the matching Bikini Briefs ($128)
We're seeing wraparound tops in cool swimwear collections across the board. With long straps that wrap around the torso, they feel like a particularly fresh take on the bikini. My favorite element of this trend is the versatility of the tops. Not only are they great for the beach, but if you add a skirt or a pair of pants, they can easily transition to a full look.
Shop the trend:
Shop the matching High Waist Bikini Briefs ($135).
Shop the matching High Waist Bikini Bottoms ($105).
Shop the matching Praia Bikini Bottoms ($70).
This post was published at an earlier date and has been updated. Next, discover 49 epic summer finds that look way pricier than $100.
Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.
-
I'm From Miami—4 Affordable Swimwear Brands I Reach For Every Summer
Let bikini season begin.
By Ana Escalante
-
Crochet Season Is Here: These Are the Best Dresses, Swimsuits, and Bags for Summer
The unofficial texture of summer.
By Caitlin Burnett
-
Every Chic European Woman Is Wearing This Sub-$50 Swimwear Trend
A South of France favorite.
By Ana Escalante
-
The 24 Best Swimsuits in Every Summer Color Trend
Feast your eyes on these bikinis and one-pieces.
By Allyson Payer
-
The Only 35 Swimsuits You Need to Know About in 2024
From bikinis to maillots.
By Eliza Huber
-
Reformation Finally Launched Swimwear, and the Collection Is Pure Elegance
*Orders every suit.*
By Eliza Huber
-
Sofia Richie Wore the Retro Bikini Style That's Ripe for a World-Class Comeback
And it's still for sale.
By Eliza Huber
-
21 Pink Bikinis That Scream Malibu Barbie
Let's go party.
By Drew Elovitz