8 Swimsuit Trends That Are Officially in My Cart Thanks to the Runways

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Paraiso's Miami Swim Week couldn't have fallen at a better time. As it's mid-June, we've been introduced to the biggest swimwear trends of the season, but there's nothing like a collection of killer runway shows to really help determine which trends are worth buying into. The results are in, and the answers are clear. I couldn't be more excited to report my findings.

Overall, the summer is heating up, and since the first day of summer has officially arrived, I must report that it's time to get shopping. Below, I rounded up pieces reminiscent of the trends I saw at Miami Swim Week along with some of my favorite items that you can already shop for—straight off of the runway. Get your credit card ready because you're going to want to shop this one.

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(Image credit: @isabellecoheen)

If you like tapping into your feminine energy, this trend is most definitely for you. Club L London featured strong and bold ruffles on its runway models, and details like lace and bows are not that far behind. This trend is the cutest way to tap into your inner child at the beach.

Shop the trend:

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(Image credit: @emmanuellek_)

Brands such as Matte Collection, Sigal, and Azulu spent their time at Miami Swim Week convincing us all to invest in our cover-ups. Each of these brands showcased glamorous swimsuit cover-ups that reminded me of the Jane Birkin summer that I'm hoping to have. Think the South of France aesthetic magnified. 

Shop the trend:

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(Image credit: @cassdimicco)

One of my favorite swimsuit trends of 2023 has to do with the way that designers are incorporating jewelry elements into everyday swimsuits. Pearl, gold, silver, and so much more have made their way into my swimsuit collection, and I'm naturally obsessed.

Shop the trend:

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(Image credit: @sheamarie)

A trend that I've been fascinated by leading up to this summer is rosettes. We've officially seen rosettes everywhere from the runway to the ready-to-wear red carpets. At Miami Swim Week, this was no different. Emerging fashion designer Justina McKee of Matte Collection highlighted this trend in her collection along with Club L London. 

Shop the trend:

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(Image credit: @ali_tate_cutler)

Glitter is a swimsuit trend that I've been wanting to become affordable, and it finally has. Brands at swim week weren't afraid of these sparkly suits, and now, I'm fully convinced that I need to be wearing one at every opportunity that I have to hit the beach.

Shop the trend:

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(Image credit: @emilisindlev)

Maximalist prints are simply a part of the Miami identity, so it was no surprise that this trend skyrocketed at Miami Swim Week. Whether it was baroque prints or ditsy florals, this is a trend that can't be missed. Luli Fama hosts one of the biggest shows at swim week every year, and its prints were epic.

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(Image credit: @abimarvel)

Pink is just that girl right now. Thanks to the trending Barbiecore aesthetic, pink has simply been everywhere. There were very few shows at Miami Swim Week that skipped out on this trend. It was a big sign that pink is back and better than ever.

Shop the trend:

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(Image credit: @camillecharriere)

One-pieces made a major statement across the swim-week runways. Becca Ingle from LainSnow centered its most popular design around this silhouette, and I'm obsessed. Notable themes from designers were cutouts and intricate details. Think one-shoulder tops at Natasha Tonic and crazy cutouts at Axil Swim.

Shop the trend:

Up Next: Nothing's Harder Than Shopping for Swimwear Online, But These Sites Make It Easy

Sierra Mayhew
Fashion Editor

Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of experience in the fashion industry to the editorial team. Since joining Who What Wear in 2021, Sierra has made her mark by expertly blending luxury and accessible fashion content. Whether she's decoding the latest runway presentations or crafting a perfectly curated shopping list, Sierra's keen eye and relatable approach have solidified her as a trusted voice in the fashion space. She's also reported on major industry events like Paris Fashion Week and lent her expertise to red carpet coverage, ensuring her audience gets an insider's view of the most glamorous moments in style. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. Her ability to translate editorial expertise into viral social media content sets her apart, seamlessly bringing her articles and personality to life for a new generation of readers and followers. A graduate of the University of Notre Dame, Sierra brings a unique perspective to the fashion industry that is informed by her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.