If you ever find yourself on Park Avenue on New York City's Upper East Side or the Brentwood neighborhood of Los Angeles, you'll see the "rich mom" aesthetic in action, and the appeal will become clear. The trending aesthetic is posh and elegant but still functional and ready to face whatever the day may hold because, well, kids. But as we all know, you don't have to be a rich mom to dress like one. You don't even have to be rich.
If there's one thing that rich moms love, it's a chic, polished sweater outfit. And just in time for the impending winter (sorry, but it's almost here), I took a nice long scroll through Instagram and found a handful of easy sweater outfits that are giving rich-mom energy through and through. Read on to pick and choose the ones you want to try, and shop the elegant items needed to re-create them.
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
