Gigi Hadid Is Now the Proud Owner of This Summer's Affordable It Bag

The only thing better than a fun summer It bag is one that's actually affordable, and Gigi Hadid seems to agree. Hadid was visiting Greece recently (as one does in July when one is a supermodel) and was Instagramming up a storm. While I was scrolling through my feed, I stopped in my tracks when I saw that Hadid's choice of bag for the trip was a Susan Alexandra one.
You've probably spotted the NYC-based designer's colorful beaded bags on Instagram recently on the likes of Alexa Chung, Harley Viera-Newton, and a slew of other influencers and cool French girls (and a Who What Wear editor or two). And despite being handmade, most of her wares are under $300.
Hadid's Susan Alexandra bag of choice is the pretty, striped Merry Bag, which is currently available on Shopbop and Alexandra's e-commerce site. Shop it while you can, along with some of my other favorite bags from the brand below, and see which other celebs and influencers are carrying one as of late. (PS: She also makes fun colorful jewelry that pairs perfectly with the beaded bags.)
Gigi Hadid approves.Also available here.
Fashion girls love fruit adornments.
Add this limited-edition bag to your collection while you still can.
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
Sydney Sweeney Just Told Me Her Exact Skincare Routine—It Includes This Plumping Serum and $10 Skin Soother
Babe, wake up. Sydney Sweeney just dropped her skincare routine.
By Emma Walsh
-
Hailey Bieber Wore the Elevated Sneaker Trend Fashion People Love the Most to Disneyland
Makes sense.
By Allyson Payer
-
The Non-Boring Bag Color Trend Fashion People Are Wearing to Make Their Spring Basics Feel Special
It makes them look expensive too.
By Nikki Chwatt
-
This Hailey Bieber–Backed Handbag Trend Is Everything to Me Right Now
I need it.
By Nicole Akhtarzad Eshaghpour
-
The 2025 It Girl's Wardrobe: 9 Highly Specific Brands and Buys They're All Wearing
From handbags to jeans to jewelry.
By Anna LaPlaca
-
I Tested Reformation's Bags IRL—These 6 Are Actually Worth It
These bags are like if The Row and Gucci had a baby.
By Sierra Mayhew
-
Madewell's Insiders Event Is So Good—27 Picks Chic People Will Be Adding to Their Carts
Get 25% off just about everything.
By Jennifer Camp Forbes
-
This Just In: Plushies Are the Freakier Trend Gen Z Is Dumping Bag Charms For
Hot take: I'm obsessed.
By Ana Escalante
-
Wait—Did Elsa Hosk Just Intro the New It Bag of 2025?
One word: Prada.
By Allyson Payer
-
Cameron Diaz Just Wore the Timeless Bag Trend That Makes Every Outfit Look Affluent
That's the goal, right?
By Allyson Payer