31 New H&M Summer Finds That Are Uncomplicated, Affordable, and So Cute
Summer is right around the corner, and if you're anything like me, you're planning on waiting until the last minute to shop for all the essentials. Usually, that procrastination results in panic and disappointment, so I've decided I am doing all my seasonal shopping earlier this year. H&M is one retailer I always turn to for quick and easy pieces, and this summer is no different. While scrolling through the site's new-arrivals section, I found handfuls of elevated summer basics that are—exactly as I stated in the title—uncomplicated, affordable, and so cute.
Below, you'll be able to shop the 31 summer H&M finds I am loving now. From classic black bikinis to breezy button-downs, this warm-weather shopping selection will have you feeling ready for the change of the season in no time.
Next: Net-a-Porter Just Dropped a Surprise Sale—29 Designer Pieces I Want in My Cart
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.
-
I Just Got Back From Europe, and Now, I Want to Shop These Trends From H&M, Nordstrom, and J.Crew
Think effortless elegance.
By Caitlin Burnett
-
I Already Failed My 2025 No-Buy—36 Under-$100 H&M Finds That Look Triple the Price
Miu Miu, Khaite, and Prada are all on the menu.
By Ana Escalante
-
I'm a Fussy Shopping Editor—30 Expensive-Looking H&M Winter Items I'd Actually Buy
This is big for me.
By Nikki Chwatt
-
My Dad Asked Me to Max Out My 401(K), But I Bought These COS, H&M, and Mango Items Instead (Sorry)
At least, I look rich.
By Eliza Huber
-
It'll Be a Miracle If These New H&M Shoes Are Still in Stock When You Press Add to Cart
They'll go fast.
By Eliza Huber
-
30 Staples From H&M, Free People, and Mango That Are Easy, Chic, and Cool
Winter dressing at its best.
By Courtney Falsey
-
Romantic Lace! '80s Leather! H&M Studio's Holiday Drop Has 2025's Most Anticipated Trends
See Amelia Gray's handpicked edit.
By Anna LaPlaca
-
The Cyber Monday Sales Are Here—This Is Everything I'm Loving From Madewell, Revolve, and H&M
Don't sleep on these discounts.
By Chichi Offor