Baby Blue! Butter Yellow! Stormy Gray! 7 Color Trends You'll Want to Be Seen in This Summer
While summer dressing often veers on the softer, more neutral side thanks to staples like linen pants, raffia bags, and white maxi dresses, there's nothing like a bright color to revitalize any outfit. At Who What Wear, we're strong proponents of mixing and matching the season's It tones almost as much as we mix our metals. There's no time quite like summer to experiment with your personal sense of style. If you veer on the basic side year-round like the majority of our editors, consider this your sign to break up with neutrals.
Over the last few weeks, I've been noticing more and more of my favorite outfits featuring can't-miss shades like fiery red, deep fuchsia, and neon green. While they're living on my favorite editors and influencers, you can find them on the runways from Paris to Milan. If there's one thing about me, it's that I can't resist a runway trend—especially one that works for warm weather.
Below, find seven of the best and brightest color trends to wear this summer and beyond. Mix and match basics straight from your closet with these adorable finds.
Soft Like Butter
This shade is this summer's bread and butter—literally. Soft yellow and butter yellow are popping up everywhere, with the off-white, creamy color making its rounds on linen pants, silk dresses, and adorable accessories I can't stop shopping.
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Fiery Red
No joke, all our editors have been obsessed with red since the start of the year. Now that the heat is picking up, this fiery shade is turning up the volume. Pair the hue with a neutral tone to make it pop even more—a red skirt is always a nice touch.
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Summer Whites
Ah, yes—there's nothing quite like a breezy summer 'fit, especially an all-white one. While the classic hue is already a summer staple, its newfound resurgence among the fashion crowd with monochromatic looks is one for the books. Opt for similar-toned hues to achieve a bright-white vibe.
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Framboise Fantasy
Pink makes everything better. Last summer's Barbie pink was all the rage, but this year, fashion people are leaning into deeper raspberry and fuchsia tones for their bright, pretty outfits. Add a pop of purple or red to keep your look within the same color story without looking like a fruit—unless you're into that!
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Baby-Blue Skies
Don't underestimate a light-blue basic to add to your outfit repertoire this summer. If you don't already own this versatile shade, this is your sign to add a breezy button-down or chic pair of light-wash jeans into your closet.
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Stormy Gray
While understated gray has been the fashion crowd's go-to for quite some time now, it feels even more on-trend now that elegant dressing is hotter than ever. Opt for differing shades to add a dimensional pop to your warm-weather looks.
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Chic Chartreuse
Not quite green and not quite yellow, this shade has taken over fashion people's hearts and minds over the last few months. (Hello, Victoria Beckham S/S 23 collection!) If you're looking to make a statement, you can't go wrong with this impeccably cool hue.
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Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
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