13 Cult Pieces Fashion Editors Are Championing This Summer
We all know the feeling when you set your heart on a particular piece and find it’s sold out when you finally get around to buying it. This happened to me last summer with a number of items I’d earmarked to invest in for a late holiday. To be honest, I take full responsibility. I’m not a forward thinker when it comes to shopping, and historically, my pre-holiday or -event routine usually ends up being a mad dash around Westfield or a same-day Net-a-Porter order. Surprisingly, this doesn’t often come up with very fruitful results.
This year, although summer is set to look a little different, I have vowed to change my approach and invest in fewer pieces I really love ahead of time. I’ve been thinking about how Arizona Love’s bandana sandals could make my current summer wardrobe so much better, so they were at the top of the list since they’ve just been restocked (a sure-fire sign they’ll be everywhere again this summer).
New additions that we have already seen creeping into our Instagram feeds include Faithfull’s array of printed dresses (I’ll take any and all of it) and the Who What Wear collection thong sandals, which, trust us, are flying off the shelves already.
Keep scrolling for summer 2020’s cult products that are sure to stand the test of time.
Shop the Cult Summer Pieces
Up next, the nine new-in pieces you need to see this week.
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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