I'm a Celeb Stylist—Here Are 8 Secret Brands I Guarantee Are About to Be Huge
In our Ask a Stylist series, we're tapping a new expert each month to weigh in with all of their style insights. Return each week for a professional's perspective on what to know in fashion.
Celebrity stylist Maeve Reilly has already shared her key street style tips for how to pull off cool outfits like her clients including Hailey Bieber, Ciara, and Megan Fox. Now, Reilly is back to share more of her fashion wisdom. This time around, she’s weighing in about some of her favorite on-the-rise brands that she’s predicting will be huge.
As a stylist, she’s constantly discovering cool new brands—a process that involves some research on social media, as well as visits to local fashion spots. "I think it's a mix of Instagram and different showrooms here in L.A. [who] might have a brand that I'm not familiar with,” Reilly explains. So, which rising fashion labels is Reilly most excited about at this moment in fashion? Ahead, the stylist is sharing 8 cool brands that she’s dressing her clients in more than any others. You’ll definitely want to have all of these on your radar.
Kim Shui
Known for their vibrant, extroverted prints and "going out" aesthetic, Kim Shui is the perfect label to add to your wardrobe if you're ready to start getting dressed up again—and happens to top Reilly's list of must-know brands.
Shop Kim Shui:
Mach & Mach
"This pink look that Megan just wore was really special," Reilly explains. "It's a Russian brand that we found on Instagram a long time ago and they just recently got representation in L.A." The special brand Reilly can't get enough of? Mach & Mach—a label known for their stunning heels that are embellished with crystals and pearls.
Shop Mach & Mach:
Magda Butrym
"I'm really excited about Magda Butrym right now," Reilly explains. With pieces that blend tailoring and '80s silhouettes, this is a brand you'll spot on all of Reilly's celeb clients.
Shop Magda Butrym:
Paris Georgia
New Zealand-based label Paris Georgia is the next brand topping Reilly's list. This is definitely a label that has a huge fashion insider following—and a personal favorite of this editor. "I think they do an amazing jackets and oversized shirts," Reilly explains.
Shop Paris Georgia:
Local Love Club
Next up? Local Love Club, an athleisure brand Maeve Reilly decided to launch during quarantine last year—a club where everyone is invited and she aims to make kindness cool. "The idea behind the brand is spreading more love and positivity, but doing it in a fun and sexy way and a unisex kind of way was really important to me," Reilly explains.
Shop Local Love Club:
Femme
Suddenly, Femme shoes are everywhere on Instagram and have a huge following among celebs—including Reilly's roster of clients.
Shop Femme:
The Mannei
"I love this brand called The Mannei," Reilly explains, "I've been using them a lot lately, especially on Hailey [Beiber]." With beautiful, modern takes on tailoring and unexpected details, The Mannei is emerging as a fashion insider favorite that's already picking up steam on Instagram.
Shop The Mannei:
Hommebody
If you're on the hunt for great loungewear, Hommebody is an L.A.-based brand to check out. "I love Hommebody for sweatpants," Reilly says. "I think that they are incredible, and they're sort of a newer brand."
Shop Hommebody:
Next, read the Who What Wear guide to all things summer fashion.
Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.
-
A Celebrity Stylist Told Us the Spring Styling Hack She's Using on Her Clients
Hint: It's one you can rent out.
By Ana Escalante
-
Amal Clooney Wore Controversial Boots to the Airport That'd Make TSA Squirm
They're not exactly travel friendly, but they are incredibly chic.
By Erin Fitzpatrick
-
The Top 11 Celebrity Stylists Right Now and Who They're Dressing
The best in the biz.
By Erin Fitzpatrick
-
Lauren Chan's Collaboration With Universal Standard Is Redefining Luxury
"People look like they feel powerful in these garments."
By Ana Escalante
-
Dakota Johnson Wore the Fashion-Person Legging Outfit That's Perfect for Flights
Love a good legging outfit trend.
By Allyson Payer
-
J.Lo Wore a Completely Sheer Top and Controversial Accessory for Her SNL Arrival
In true J.Lo style.
By Allyson Payer
-
These Are the Only Grammys After-Party Looks You Need to See
From Sabrina Carpenter to Selena Gomez.
By Eliza Huber
-
Mariah Carey Just Snuck Into the Grammys in a Hip-High-Slit Naked Dress
She skipped the red carpet.
By Erin Fitzpatrick