Studio B Fashion: The Coolest Place to Shop Right Now

last updated 13 March 2018

For the past few seasons, most cult buys seem to hail from smaller contemporary brands like Danse Lente, Wandler and Rixo, and as such these names have become powerful forces in the industry. The two things they all have in common are sharp price points and distinctive Instagram-friendly designs, which has proved a golden formula, turning them into big business for the likes of Net-a-Porter. If you find a thrill in trying to find the next Ganni or Réalisation, then prepare to be hooked to Studio B Fashion. The e-tailer's tagline is that it stocks "independent, new and niche brands," which includes Rixo, Violet and Wren and Gestuz, and will often house the items that have sold out elsewhere, as the store is still up-and-coming.

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Studio B founder Bethany wearing Rixo and posing with her dog Mabel.

Studio B founder Bethany previously worked at Mulberry, MatchesFashion.com and Anya Hindmarch, but launched the site in September 2017 as she thought we were missing one place where we can easily discover the brands taking off on Instagram. And she was right because six months later I'm hooked, and thanks to Bethany I've found my new favourite hoop earrings by a Bristol-based jewellery designer Elin Horgan and located dozens of dreamy floral wedding guest dresses. Keep scrolling to shop the best of Studio B right now.

Rixo

Emma Red Floral Dress

Perfect for weddings.

Charlotte Elizabeth

Bloomsbury Bag

Charlotte Elizabeth launched her handbag brand with the Prince's Trust.

Baum and Pferdgartens

Lurex Metallic Cardigan

This cardigan is a new Scandi classic.

Gestuz

Ditsy Floral Dress

Here you'll find wedding guest dresses you won't see everyone else wearing.

Violet and Wren

Silk Shirt

This set is seriously chic.

Elin Horgan

Small Hoops

Thanks Studio B for introducing us to Elin Horgan.

We told you it was good.

Opening Image: We the People Style

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Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.