Writing about TikTok-viral fashion moments is a fun mix of business and pleasure for me. Often, I'll find myself scrolling through the app for pure entertainment, and I'll end up finding a story idea to publish on Who What Wear. That was the case when I came across Sal Croker's TikTok video that showed dozens of people in France wearing the exact same thing: a white or cream sweater with black Breton stripes. Croker lives in Rennes, France, a city in the Brittany region, but it's safe to say the sweater has a choke hold on the country at large.
The algorithm must know me well because I saw the video before it went viral, but now it's racked up nearly two million views, over 345,000 likes, and over 1500 comments. Scroll down to watch the video and shop for the popular sweater in question.
@sal_croker that’s the last time i’ll be wearing that x
♬ Super Freaky Girl - Nicki Minaj
Shop Our Favorite Black-and-White Breton-Stripe Sweaters
This Mango version is pretty much perfection.
Polo sweaters are very much on-trend right now.
It doesn't get any more French than this.
No need for a trip to Paris—you can get the French feel with a simple sweater.
Hurry: This one is selling out quickly.
So cute.
Vanessa Bruno is one of the OG French designers. She started her brand way back in 1996.
Zara never gets it wrong.
Fancy a cropped version of our sweater du jour?
Another winner from Alex Mill.
This sweater currently has limited sizes, but keep an eye out for a restock.
I love how this sweater looks with a bold red lip.
Don't sleep on Gap, friends!
I love these bold stripes.
This is such a fun twist on the Breton stripe.
Nili Lotan is a sure bet if you're looking for a luxury investment.
Sailor chic.
I'm simply obsessed with these exaggerated sleeves.
La Ligne is known to fashion people as one of the best brands for striped sweaters.
PSA: This sale won't last forever.
Tôteme is one of the best Scandi brands around.
Sheer perfection.
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