It's Only January, But These 37 Street Style Looks Are Already Defining 2020

We may still find ourselves in the depths of winter, but that hasn't stopped some of fashion's most elite dressers from casting aside their puffer coats and Ugg boots in favour of sartorially pleasing ensembles in the name of style. Over the course of January, we've watched in amazement as much of the industry descended upon both Menswear and Couture Fashion Week wearing an array of aspirational looks.

Sure, they may have made us feel slightly guilty at the fact we've remained in our loungewear for as long as we have. But mostly, seeing their impressive outfit displays has refuelled our fire and inspired us to try some of these ingenious dressing examples for ourselves.

It was difficult to do, but we've whittled down literally thousands of outfit shots to bring you the 37 you ultimately need to see. From bold hues to unexpected ways to wear wardrobe staples, keep scrolling to see the best street style January 2020 gave us.

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Take an oversized blazer, belt it with a waist-cincher, add your nan's pop socks and what do you get? A very cool ensemble, that's what. 

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This floral print co-ord is given a cool overhaul with the addition of trainers and a bucket hat. 

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The colour clash of this turquoise suit and lemon tote bag is sublime. 

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Wallpaper prints are set to be all the rage this season, as evidenced by this showgoer. 

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Minimalists, take note: This is an easy way to incorporate colour into your look is with a tangerine knit. 

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Coloured leather is set to be all the rage this spring, so it makes sense that this fashionista got in on the trend early. 

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A chic way to stay cosy in the cold is to double your outerwear. Try pairing a tailored blazer underneath a cocoon coat. 

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Contrast stitching never fails to look sleek. 

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Bettina Looney borrows a trick from Kate Middleton by wearing a belted coat as a dress. 

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This street styler may have been chilly, but her bracket and oversized suiting makes for the perfect proportion clash. 

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Puffer jackets, but make it fashion. 

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Queen of cool Adut Akech dresses down her tailored blazer with a pair of bright kicks and ripped jeans. 

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Note to self: Leave the bottom button undone on jackets, shirts and cardigans to create an hourglass silhouette. 

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Over-the-knee boots never look better than when worn with a slouchy shirt. 

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This look might present a potential tripping hazard but there's no denying that slinging a stole over your shoulder looks effortlessly chic. 

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This pink aviator coat has gone straight to the top of our dream wish lists. 

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Every street styler seems to be wearing their shoe toes over their trousers right now. 

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From the contrast socks and the knitted tank top, this look is geek chic at its finest. 

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Lisa Aiken proves you needn't wear clashing colours to create a bold style statement. 

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We never knew we needed a mini micro bag so badly. 

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Anne Mais embraces all that was good about the '70s with her knitted minidress, platform boots and faux-fur coat. 

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Neutralise bright hues like fuchsia and lime green with a beige undertone. 

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Take your classic jeans and boots outfits to sleek new heights with a bright coloured coat. 

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Tiffany Hsu braves the January chill in a minidress and white court shoes. 

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This showgoer's minimal edges are so on trend it hurts. 

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Jeanette Madsen elevates her jeans and boots with a cream coat. 

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The turn-up jeans with the glitter shoes create the perfect high/low balance. 

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We're very jealous of this street styler's Wandler boots. 

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To think that wearing pink and red in the same outfit was once considered to be a faux pas…

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Deconstructed shirting will be an integral part of your wardrobe in 2020. 

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Quilted textures never fail to look expensive—even when in candy-floss pink. 

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Our obsession with Bottega Veneta's Pouch continues. 

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Lemon shades will give your winter wares a springtime feel. 

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You'll be pleased that you wore a vinyl coat when you get caught in that downpour. 

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A micro bag and chunky tread sole boots—this look couldn't be more 2020 if it tried. 

Next: Spring/Summer 2020 Fashion Trends: What We'll be Wearing In This New Decade

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Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.