7 Items That Officially Reached Cult Status This Fashion Month

Fashion Month cult buys
(Image credit: @nicolemgomes)

Fashion month only happens twice a year, but when it does, we can expect a fresh batch of street style pictures featuring the fashion insiders' take on the biggest runway trends and tips on how to wear them in real life. There are hundreds if not thousands of outfits to scroll through, and as inspiring as they are, the results can be overwhelming. This is precisely why we take a great deal of time and care filtering through the lot, bringing you concise edits of the trends as well as the key items that fashion editors, stylists, writers, buyers and influencers are actually choosing to buy and wear for the new season.

The spring/summer 2025 fashion month shows have come to a close now, but although they might be over, there's more than enough real-life outfit fodder for us to start deducing that certain brands and cult pieces are already clear frontrunners in the race to be spring's hottest items now. What's interesting about this season's crop is the steady pace at which the items' popularity has been building throughout the year before this peak moment.

Insiders want their It buys to go the distance (just as you do too, I'm sure), so it figures that we're starting to find that flash-in-the-pan "must-haves" are less frequently spotted, and slower burns like last year's Alaïa ballet flats and Bottega Veneta's earrings are continuing to be worth both our wallets and wardrobes. So, should you be wondering which pieces will be joining them in the street style hall of fame for 2024, keep scrolling to see the seven items that are genuinely reaching cult status this month. They're tried, tested and highly rated for a reason.

7 Items That Have Reaching Cult Status at Fashion Month

1. AEYDE MARY JANES

london fashion week cult items

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Style Notes: We lost count of how many times we spotted buckled, Mary Jane ballet flats on the front row of LFW, but Aeyde's mary-janes are easily our flat shoe of choice. Whether they're paired with jeans, dresses or the statement hosiery that has been everywhere since A/W '23, these ultra-cute, ultra-chic shoes are guaranteed to stick around until next spring too.

london fashion week cult buys

(Image credit: @nicolemgomes)

There isn't just the iconic matte leather either; these perfect flats also come in mesh, patent, cream, nude, silver, green… the list goes on.

Shop Aeyde Flats:

2. BOTTEGA VENETA JODIE BAG

london street style cult buys

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Style Notes: We know that a great handbag is a sound investment because it goes with absolutely everything, but if you're stuck in a rut and rely on the same simple black bag to accompany your outfits, take note of Bottega's spin on the timeless classic. The woven Jodie bag first made our list of the best cult buys last season, but after seeing it on the street style circuit again in 2024, it deserves to make the top five a second time for its sheer staying power alone.

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(Image credit: @nicolemgomes)

Whether you'd show it off with a T-shirt and jeans or dress it up with a satin slip dress, be prepared to act fast. Bottega bags don't stay in stock for long—its special brand of double-tap-worthy luxe appeals to just about everybody.

Shop Bottega Veneta Jodie Bags:

3. SUEDE

fashion month trends

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Style Notes: Less of a brand specific item but a key trend nonetheless, the 90s called and suede is back, and London, Milan and New York showgoers are inclined to agree. This classic material has popped up enough times over the last month that we dedicated an entire story to it, and there's no arguing with a trend that will never date.

fashion month trends

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Shop Suede:

4. BURBERRY HEELED LOAFERS

fashion month cult buys

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Style Notes: What happens when you take an existing cult classic buy (the loafer) and turn the volume up to 100? The Burberry heeled loafer of course, and from the moment we saw these teetering shoes tip-toe their way down the runway last year, we knew we would be seeing much more of them, we just hadn't expected it so soon. Those tired of classic loafers will love these larger than life iterations, just be sure to watch your step.

fashion month cult buys

(Image credit: @nicolemgomes)

Shop Burberry Heeled Loafers:

5. LOEWE PUZZLE BAG

london fashion week cult buys

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Style Notes: It just wouldn't be fashion week without the appearance of at least one cult buy, and this season is the turn of Loewe, whose chic puzzle bag has been a staple in the wardrobes of influencers and editors since it first launched in 2014.

london fashion week cult buy

(Image credit: @nicolemgomes)

Shop Loewe Puzzle Bags:

6. BALLOON SKIRTS

LONDON FASHION WEEK CULT ITEMS

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Style Notes: No-one could ever accuse the London style set of being wallflowers, and this season they were changing gears and swapping poplin skirts for puff ball skirts. The balloon silhouette has been enjoying a renaissance as of late (thanks to TikTok's infatuation with Y2K styling), and this time around it's been adopted by a new wave of uber-cool, experimental dressers who are pairing the playful style with everything from neutrals to fun printed tops.

london fashion week cult buys

(Image credit: @nicolemgomes)

Shop Balloon Skirts:

7. LEOPARD PRINT

LFW cult buys

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Style Notes: And last, but not least, the return of a certified classic. Leopard print deserves a spot in the hall of fame due to its chic timelessness, and if you were to spot any pattern on the street this fashion week, the chances are, it's this.

LFW cult buys

(Image credit: @nicolemgomes)

With a simple skirt, shorts or trousers, this bold print does all of the talking.

Shop Leopard Print:

Remy Farrell
Fashion Editor

Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.