It's Official: This Will Be the Most Popular Halloween Costume of 2016
Ever since the premiere of Netflix's Stranger Things, the incredible cast and the characters they play are all anyone can talk about. Teenagers Millie Bobby Brown, Caleb McLaughlin, and Gaten Matarazzo already made their way into the fashion world. They've hung out with Louis Vuitton's Nicolas Ghesquière in Paris (NDB, right?), and the darling of the group, Millie Bobby Brown, just landed a magazine cover. Needless to say, we had an inkling fashion girls will be dressing up as her Stranger Things character, Eleven, this Halloween—and shopping site Lyst has the stats to back it up.
According to Lyst, shopping habits over the past week indicate that the leading ladies of the show have consumers shopping for picks inspired by their characters: "80% of people who searched 'pink collar dress' over the same seven days also searched for 'tube socks'—yes, really," notes the report. Also, one particular ASOS Peter Pan collared dress has been viewed once every 3 minutes, and tube sock sales have spiked 34% this past month.
As for Barb and Nancy, "271 people have typed (just) 'Barb' into the Lyst search bar since the beginning of August," and shearling jacket searches have gone up 223% compared to the same time last year. We don't know about you, but we're totally digging the pink dress–and–jacket combo with a pair of sneakers. Talk about a comfortable and stylish Halloween look!
Check out the three Stranger Things actors below and the pieces you'll need to complete the costume.
Will you be dressing up as one of the characters in Stranger Things? Tell us in the comments.
Opening Image: Netflix, Courtesy of Everett Collection
Bianca Jagger
Who are your 5 favorite people to follow on Instagram?@lallo25 @dilokritbarose @beautyisboring_ @condenasttraveler @thefatjewish
What's the beauty essential you can’t live without?My Foreo Luna
What's your desert island album?Continuum, John Mayer
What's your favorite Byrdie.com story?-
From Vintage Bags to Velvet Dresses—50 Elegant Holiday Party Pieces That Will Elevate Your Festive Look
Chic buys for party season.
By Judith Jones
-
European Women Have Exceptionally Chic Taste—30 Items They’d Buy From Nordstrom’s Black Friday Sale
From cashmere sweaters to luxe loafers.
By Judith Jones
-
Taylor Swift and Millie Bobby Brown Already Own Louis Vuitton's New It Bag
You'll want to snap it up too.
By Drew Elovitz
-
Millie Bobby Brown's Cute $22 Top Is Absolutely My Next Purchase
It's bound to sell out.
By Erin Fitzpatrick
-
Millie Bobby Brown Just Wore Every British Girl's Fave Summer Dress Brand
Date night done right.
By Drew Elovitz
-
Surprise! Millie Bobby Brown Sneakily Just Got Engaged to Jake Bongiovi
That ring though.
By Eliza Huber
-
Millie Bobby Brown Is Ready to Call the Shots
The future of Hollywood is here.
By Jessica Baker
-
The $40 Accessory Millie Bobby Brown Wore to a Taylor Swift Concert
I also wear this at my desk.
By Lauren Eggertsen
-
Celebrities 5' to 6'2' Tall Can't Stop Wearing These Trends
No height requirements here.
By Gina Marinelli
-
Millie Bobby Brown Shared a Sneak Peek Video of Stranger Things Season 3
This is your first behind-the-scenes look.
By Erin Fitzpatrick