21 New Buys From Zara, & Other Stories and COS That You'll Mistake for Designer
It would impossible to count the number of times that I've been stopped in the street and asked where an item I was wearing was from and the answer has been high street. What usually follows is surprise, but after years of mixing affordable pieces with some savvy designer investment buys, I think I've mastered the art of high/low dressing in a way that makes sense. In all honesty, the quality of the high street's offerings has improved so significantly over the years that I'm always confident in its ability to deliver accessible takes on runway pieces (helping me to elevate my wardrobe in the process), but none more so than & Other Stories, Zara and COS.
Aïda wears black jeans from Zara.
We're just getting into the winter season and already Zara and COS have been serving up fresh best-sellers and invigorating styles for the new season. Elegant coats, wide-leg trousers and beloved classics have all caught our eye. And, if you are searching for pieces perfect for the beginning of winter, look no further than & Other Stories. Scouring their new-in reads like a who's who of predictable bestsellers, from the knitwear to the bags that look far more expensive than their high street price tag.
Yatri wears a shirt and tailored trousers from COS.
So, to help you find all of the pieces that look like they've walked straight off the runway, I've taken the labour out of hunting through the new-in sections, and put together a handy little edit for your perusal. Should you be on your lunch break, scrolling of an evening or looking for something exciting to liven up your commute, these are 21 pieces from & Other Stories, Zara and COS that I think you'll love, and believe me when I say–no one will know that they're high street.
1. NEW-IN AT & OTHER STORIES:
Barrel-leg jeans continue to be the fashion insider's must-have denim.
2. NEW-IN AT COS
COS always delivers exceptional tailoring, and this season is no different.
3. NEW-IN AT ZARA
Like I said, burgundy is really a must-have colour this season.
This piece was originally published at an earlier date and has since been updated.
Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.
-
I Love the Sweaters at Zara, COS, J.Crew, Vince, and Nordstrom—31 That Are Gorgeous
New staples ahead.
By Bobby Schuessler
-
I'm a Professional Shopper—30 Elegant Picks I'm Eyeing From Mango, COS, and Nordstrom
These are too chic to pass up.
By Jennifer Camp Forbes
-
There's No Room in My Closet for More Shoes, But These Under-$100 Zara Pairs Are Too Good to Pass Up
Act fast.
By Grace O'Connell Joshua
-
My Friend Wants a Chic Wardrobe—I Sent Her These Early Black Friday Fashion Deals
Discounted gems from Nordstrom, Zara, J.Crew, and more.
By Jennifer Camp Forbes
-
I Have a Feeling These 30 Zara, Madewell, and J.Crew Items Will Sell Out by November 30
Haul incoming.
By Grace O'Connell Joshua
-
Law Roach's World: His New Book, Bag of Choice, and What He Grabs on a Target Run
"[Styling] has made my world so much bigger."
By Jasmine Fox-Suliaman
-
I Just Found Every Top Outerwear Trend at & Other Stories, From Capes to Sporty Jackets
Bundle up in these styles.
By Lauren Adhav
-
The Words "Sold" and "Out" Are Coming for These 36 Zara, H&M, and J.Crew Items
Don't hesitate.
By Eliza Huber