I Used to Work at Free People, and Now I Shop at These 8 Stores to Get the Look
I'll never forget my days spent working at the Free People flagship in Manhattan. Due to its location, the heart of Rockefeller Center, we had tourists from all over the world come in every day. I ended up meeting and styling so many different types of people, and working retail was a very educational moment in my early career days. Based on that experience, Free People will always have a special place in my heart. I got the now sold-out crochet skirt pictured above from there, and I'm still not over how good it is.
Free People specializes in dressing many different types of women, including everyone from the ultimate bohemian who stops and pets every dog she sees on her morning walk to the edgy skater girl who stays up all night with exploration on her mind. One thing that ties together every aesthetic the store offers is an effortless style that exudes a romantic touch. If you're a big fan of the brand and are looking to expand your collection of items from it, I strongly suggest you take a look at the below eight stores that march to the beat of the same drum.
1. Reformation
I have to start with Reformation because it's the ultimate sister brand of Free People. Its classic, French girl–esque pieces are timeless. You'll find something for every occasion, from a casual work-from-home day to whatever special occasion is currently on your calendar.
After buying this dress in green, I decided that I need it in every single color.
My denim shelves are so full I'm only allowing in unique styles like this one.
2. For Love & Lemons
If you love your prints as much as I do, you have to already know and love For Love & Lemons. It can do no wrong with styles that emphasize every figure. Buying a dress from the brand is a requirement for me every summer.
3. Mango
Everyone's favorite European store has something for everyone, and if you dive into the right corner of its site, you're going to find some pieces that match the Free People vibe. Let's start with its perfect summer dresses.
4. Faithfull the Brand
I can't remember ever seeing a Faithfull the Brand piece that I didn't love. Just like Free People, it doesn't miss a beat. Your effortless summer wardrobe starts here and includes a lot of flirty dresses.
I'd just wear this one every single day.
These pants are perfect to wear with a swimsuit.
This swimsuit is so cute.
5. Madewell
If you're a big fan of Free People, I'm sure you already know about Madewell. Allow me to entertain you regardless. I'd describe the brand as one of the greatest places to build a capsule wardrobe. Every piece is worth holding on to for many years to come.
6. Farm Rio
Farm Rio is the kind of brand that can take you on vacation without you ever having to leave your own city. Its whimsical prints contain details that you'd never notice at first glance, so take a closer look.
7. Revolve
How could I not mention Revolve? It won me over at a young age, and I still can't go a day without checking its new arrivals. If you're in love with the Free People aesthetic, you need to spend more time on this site.
8. Urban Outfitters
I'm going to leave you with the actual sister brand of Free People. Urban Outfitters walks hand in hand with the bohemian world of FP, so naturally, I had to include it. I've always had so much love for its trend-driven pieces and will continue to love on them.
Up Next: I'm Attending 22 Weddings This Year—These Are the 6 Dress Trends I'm Wearing
Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of industry experience to the editorial team. Since joining in 2021, she has made her mark by blending luxury and accessible fashion, decoding runway trends, and curating must-have shopping lists. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. A graduate of the University of Notre Dame, Sierra translates editorial expertise into viral social content, making fashion engaging for a new generation. Her unique perspective is rooted in her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.
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