My Friends Always Ask How I Get a Perfect Cat-Eye—This On-Sale Gem Is My Answer

Switching up my beauty routine and trying new products on a daily basis is pretty much written in my job description. So, when there's a holy-grail item that's so good and has become so irreplaceable in my regular makeup regimen that I've used it since college (ahem, I'll be 30 in May), you know it's unparalleled. 

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(Image credit: @erin_jahns)

ICYMI, Ulta's highly anticipated 21 Days of Beauty Event is on through April 1, and each day, a selection of beloved beauty items are slashed down to 50% off their normal price. So, when I saw that my all-time favorite liquid eyeliner was half-price today, I immediately let out an eep!, added about five to my Ulta cart, and also texted the group chat. My friends always ask me how I create my signature, subtle cat-eye, and the on-sale eyeliner in question—Stila's Stay All Day Waterproof Liquid Eye Liner—is my answer. Keep scrolling to shop it yourself and to peruse more discounted beauty offerings available at Ulta right now.

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Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over five years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor.