6 Brands I Discovered From the Coolest Girl in Amsterdam
When I met Stephanie Broek during Stockholm Fashion Week last year, it was clear she had style in spades—and one look at her painfully cool Instagram confirmed my suspicion. Broek's account is my personal cheat sheet for discovering rising brands, and she never fails to offer inventive ways to style the pieces as well. More than meets the eye, however, I also admire Broek's commitment to sustainable fashion, which includes explains her penchant for faux fur, vintage pieces, organic denim, and more. "My style is contradictory," Broek told Who What Wear. "It's a blend of feminine and masculine pieces. It's very colorful as well. I often hear that my glasses give my look a quirky feel."
One of my favorite brands I discovered through Broek's Instagram is Aéryne, a Swedish/French label that offers ridiculously cool pieces at wallet-friendly prices. Broek's Instagram also introduced me to La Llama, a made-in-the-UK brand inspired by the '60s and '70s that "prides itself on a transparent production system that celebrates the craftsmanship in British production." I and Me, which uses high-quality Japanese denim and aims to transcend seasonal trends, also earned a spot on my list. Scroll down to shop six rising brands you'll want to commit to memory.
1. La Llama
2. Aéryne
3. Sebnem Gunay
4. I and Me
5. Munthe
6. About Arianne
Next up, I compared 21 airports, and these six have the best style.
Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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