As fashion editors, we're constantly asking ourselves one important question: Which up-and-coming brands have what it takes to make it big? Sometimes, we fall in love with an indie label only to have it shutter within a couple of years, but other times, our fashion radar is on-point.
My obsession with Stand Studio definitely falls into the latter category. I first became acquainted with the brand when it showed during Stockholm Fashion Week in January 2017. Since then, it's made the jump over to the larger scene at Copenhagen Fashion Week, where the brand will debut its F/W 20 collection today. Plus, it's been spotted on everyone from Bella Hadid to Katy Perry.
To learn more about the brand, I tapped Copenhagen Fashion Week's CEO, Cecilie Thorsmark, for her take. "Stand Studio is not just another brand on our show schedule. It's a brand with a very unique and very visible DNA with its high-quality leather items paired with bold and daring designs," Thorsmark told Who What Wear. "It's important to us that our fashion week represents the full spectrum of what Scandinavian fashion has to offer, and I believe that Stand Studio is an important contribution to this ambition."
Curious yet? Scroll down to see how It girls and celebs are wearing the brand and shop it for yourself.
On Scandi Girls
On Cecilie Thorsmark: Stand Studio coat
On Nnenna Echem: Stand Studio coat
On Celebrities
On Katy Perry: Stand Studio coat
On the Runway
Shop the Brand
Next, these five street style trends are dominating at Copenhagen Fashion Week.
-
Chloë Sevigny Is Already on Board With 2025's Coolest Jacket TrendWho's buying one with me?
-
Get a Head Start on the Top 2025 Trends With These Key Pieces From the Nordstrom Half-Yearly SaleYou'll actually wear these forever.
-
J.Lo Just Wore the Only Jacket Trend Fashion People Are Wearing More Than Suede RNIt's 2025's top buy.
-
Suddenly, Every Chic Person I Follow Is Wearing This Rich-Looking JacketLuxe outerwear for the win.
-
3 Chic Winter Pieces That Are Perfect for Mastering the Viral "Olsen Tuck" TrendPhoebe Philo is also known for doing this.
-
I've Lived in NYC and Boston—Here's Everything I Think Is Chic for WinterStay warm without sacrificing style.
-
5 Rich-Looking Accessories I'm Copying From Chic Scandi WomenEasy outfit elevators.
-
No One Has Closet Space for Outdated Outerwear—5 Coats I'm Tossing by Year's EndMaking room.
