From Milan to Paris, 9 Next-Level Beauty Trends That Dominated Fashion Month

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It's hard to believe, but 2023 is winding down, and we're looking ahead to the spring/summer 2024 season as fashion month comes to a close—lots to digest there. Let's just say we continue to be wowed by not only the incredible collections but also the impressive beauty looks in every city from Paris to Milan and New York.

After scoping out every runway show I could, a few trends started to emerge that I couldn't help but share. While I don't normally expect a lot in terms of beauty looks at any fashion week, I found myself pleasantly surprised this year by what designers brought to the table in that regard. Think long, luscious lashes; glossy lips; and out-of-this-world winged liner. While some of that may sound simple (read: boring), never underestimate the power of a good lash or juicy lip. They sometimes just add that *something* a look is missing. For all the best beauty looks spotted at fashion weeks across the globe, keep scrolling. I'm breaking it all down below.

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(Image credit: Launchmetrics Spotlight)

Spotted at Duran Lantink, Chanel, Bottega Veneta, Fendi, Mugler, Miu Miu, Alexander McQueen

Bold brows with a lot of arch were spotted at runway shows in pretty much every city. Most prominently, many shows in Paris, including Chanel, Alexander McQueen, and Miu Miu, highlighted a strong brow.

Get the look:

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(Image credit: Launchmetrics Spotlight)

Spotted at Alexander McQueen, Maison Margiela, Mugler, Maison Suzu, Carolina Herrera, Dur Doux, Naeem Khan

On the lips, we saw every type of bold color you can imagine. While we saw more classic reds, burgundies, and pinks on the runway at Alexander McQueen and Mugler, other designers opted for things like a chrome lip on some models (Maison Margiela) and a patent-leather black lip (Burberry).

Get the look:

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(Image credit: Launchmetrics Spotlight)

Spotted at Stella McCartney, Balmain, Diesel, Calcaterra, Richard Quinn, Tory Burch, Miu Miu

I'd expect nothing less for the spring/summer season. Many designers opted for a fresh, naturally radiant look on the runway with minimal makeup. I'm a makeup minimalist myself, so I appreciated how the models' skin really glowed without looking like a ton of highlight was pressed into the skin. Psst, this lit-from-within glow came courtesy of Pat McGrath products at both Stella McCartney and Miu Miu. 

Get the look:

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(Image credit: Launchmetrics Spotlight)

Spotted at Del Core, Mugler, Jil Sander

To be perfectly honest, extra long and extra large eyeliner are not easy to pull off. We spotted everything from block eyeliner to colored and 3D wings. While a 3D wing might not be suitable (or practical) for everyday wear, you can opt for a long, colored wing any day of the week that you're feeling bold.

Get the look:

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(Image credit: Launchmetrics Spotlight)

Spotted at Mugler, Prada, Giorgio Armani, Chet Lo, Phillip Lim

Various shades of pastel on the lids were particularly popular this season. Each felt fitting for spring. Shades of seafoam green, lilac, blue, and soft orange dominated multiple runways from Prada to Giorgio Armani.

Get the look:

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(Image credit: Launchmetrics Spotlight)

Spotted at Balmain, Versace, Roberto Cavalli, Mugler, Diesel

I'm a huge advocate for a glossy lip. In fact, this may be a hot take, but I actually prefer wearing a gloss over a regular lipstick. It plumps up your lips and gives them a juicy sheen, and you never really have to worry about it getting on your teeth. As far as the spring/summer runways go, models in multiple cities rocked a glossy lip, but it was extra popular in Milan. 

Get the look:

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(Image credit: Launchmetrics Spotlight)

Spotted at Phillip Lim, Chet Lo, Concept Korea

This isn't just your average cat eye. Models at Phillip Lim and Chet Lo sported a bright, colorful block-style cat eye that feels like a fresh take on this classic makeup look. 

Get the look:

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(Image credit: Launchmetrics Spotlight)

Spotted at Frederick Anderson, David Koma, The Blonds

We spotted both extra-large and colored lashes on the runway this time around. Normally, I don't lean into the colored-mascara trend, but bright hues and serious volume feel appropriate for the spring/summer season.

Get the look:

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(Image credit: Launchmetrics Spotlight)

Spotted at Tibi, Jason Wu, Richard Quinn

While we always love a classic smoky eye, a subtler, more gradual version made an appearance on multiple runways. A gradual smoky eye starts lighter around the brow area and becomes darker the closer you get to the eye. Models at Tibi, Jason Wu, and Richard Quinn sported this look with a dark, smoky eye shadow as a liner.

Get the look:

Associate Beauty Editor

Shawna Hudson is a beauty, wellness, lifestyle, and travel writer with over 10 years of experience. She graduated from California State University, Fullerton, with a degree in journalism and has written for other publications such as Bustle, The Zoe Report, Byrdie, Elite Daily, and more. She is currently a beauty writer at Who What Wear and hopes to continue feeding her (completely out-of-control) beauty obsession as long as she can. Stay up to date on her latest finds on Instagram @shawnasimonee.