I'm a Fashion Editor—These Are the 6 Print Trends I'm Wearing in 2022
Critics will say that a lot of fashion comes down to reinventing the wheel—that it's hard to come up with a previously unexplored idea. This, I'll admit, is true. If there's anything I've learnt in my 11 years as an editor, it's that fashion is cyclical, and what goes around will eventually come back around. What you can't predict, however, is how the designers will interpret it when it does make its way on to the style agenda once more.
Today, we're here to talk about the spring/summer 2022 print trends that are already shaping the season ahead. I'll tell you now these are prints you'll have seen before. Heck, these are prints that you might find lurking in the depths of your wardrobe. But showcased on the runway in some pretty unexpected ways, suddenly, they feel fresh again.
As we hurtle towards spring, it's safe to assume that florals are making an appearance in the new collections. Groundbreaking? Well, actually, yes, as you'll see when you take in Johanna Ortiz's silhouetted blooms below. And what of stripes? Can they really be classed as a "trend"? Again, yes, when you consider the bold, Rugby-style lines seen everywhere, from Brandon Maxwell to Miu Miu. Throw in trending tie-dye and the most unapologetic use of logos I've witnessed, and one thing is clear: Designers are having fun with prints again, and we should be too.
Scroll on to see the six print trends that dominated the S/S 22 runways and how influencers are already wearing them (because of course they are), and then shop key buys for each motif.
1. LOGO OVERLOAD
Style Notes: Subtlety is not on the agenda this season—particularly where logos are concerned, as they were splashed onto everything with a printable surface. This year is about letting everyone know where your dress/bag/shoe is from.
Shop the print:
2. RUGBY CLUB
Style Notes: Are stripes ever not on the runway? The answer is no, but it has been a long while since Rugby stripes graced the runway. Choose bright hues to create a cool clash that you can then dress down with solid base colours, just like Abi Omole has done with her shirt-and-skirt combo below.
Shop the print:
3. SHADOW FLORAL
Style Notes: Florals are one of the wisest print investments you can make, for they never really go out of style. This season, designers have been taking the minimalistic approach with their blooms, focusing on silhouettes in block colours instead of more intricate and detailed prints.
Shop the print:
4. DYE JOB
Style Notes: When tie-dye first made its way back onto the fashion scene, I’ll admit I was hesitant to try it. But over the past few seasons, and culminating in S/S 22, it’s never looked more premium.
Shop the print:
5. MICRO CHECKS
Style Notes: Be they gingham or heritage or checkerboard, if you almost require a magnifying glass to see them, rest assured they’re in.
Shop the print:
6. RIPPLE EFFECT
Style Notes: What started out as an offshoot to the aforementioned tie-dye trend, swirly, waved prints are having a moment all their own this season and look their coolest in bright paintbox colours.
Shop the print:
Next Up, Spring/Summer 2022 Trends: The Only 17 Looks You Need to Know About
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.