Hailey Bieber's Makeup Artist Says These Spring Trends Will Reign Supreme

Spring trends! Is it really that time of year already?! We're just around the mid-February mark, and while temperatures are still chill and the days are still short, we've officially glimpsed the light at the end of the tunnel, where brighter, lighter, and warmer days lay just ahead. And while we've already devoted time to predicting some of 2021's biggest makeup trends as a whole, we thought we'd execute a miniature trend report for spring 2021 in particular. 

Come spring, we often think of fresh skin, bright color, and whimsical finishes, but given the nature of our world this year (masks, more time indoors… you know the drill), the types of trends we're used to seeing this time of year might be a little different. So I reached out to Hailey Bieber's makeup artist, bareMinerals Global Makeup Ambassador, Denika Bedrossian, to gather her insight into which makeup trends might start to fizzle as we emerge into spring and which trends will start to sparkle. 

"You know, I think everyone was trying to get creative with their makeup this past year because of how often we're wearing masks," notes Bedrossian. "That very sharp, carved-crease eye makeup became a huge trend on social media and across the industry, but I feel like that’s starting to die down a bit. We’re all ready for sunlight and clean, lightweight products."

Below, Bedrossian is sharing the four biggest makeup trends to expect for spring 2021 in addition to her top tips and product recommendations for achieving each look. Keep scrolling! 

Trend #1: Exaggerated, Juicy Lips

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(Image credit: @dendoll)

"With all the downtime this year and last, I feel like less is more," says Bedrossian right off the bat. "I’m loving an exaggerated, juicy, and hydrated lip, which is why I’m super excited for BareMinerals to launch a brand-new gloss that will be coming out later this month."

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(Image credit: @salemmitchell)

According to Bedrossian, the newcomer will be the ultimate hybrid—one part shiny gloss, one part nourishing balm, and equal parts buttery, heavenly, and layer friendly. Until it's released later this month, we recommend an OG favorite from the brand, the Moxie Plumping Lip Gloss, which you can shop just below!

Pro tip: Do like Bedrossian and try applying your balmy gloss directly onto your lips with the applicator as well as tapping it out with your finger for a softer finish.

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Trend #2: Silky Serums

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Every makeup artist will tell you that skin prep is just as important as (or even more important than) the actual makeup. That said, for spring 2021, Bedrossian really sees skincare and dewy serums, in particular, stealing the limelight in order to achieve luminous, fresh-looking skin

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(Image credit: @dendoll@haileybieber
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She recommends swapping out any heavy foundations for glow-inducing skincare elixirs. Then, if you decide you want a little more coverage, you can go with a lightweight foundation after the fact. 

"To get a really moisturized and refreshed look, I love two different collections by BareMinerals—both the Ageless and the SkinLongevity lines. My daily go-to is the SkinLongevity Long Life Herb Serum. It leaves your skin dewy, nourished, and silky."

Pro tip: Make your serum multitask! Bedrossian recommends using it on its own, in lieu of your normal primer, under foundation and at night before bed. 

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Trend #3: Barely-There Foundation

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(Image credit: @dendoll)

Even though we're excited to dabble in the bare-yet-glowing skin trend Bedrossian mentioned above, there will always be times when we want an extra hit of subtle coverage. For times like these, Bedrossian recommends opting for a liquid mineral-foundation formula (or anything that feels ultracomfortable and lightweight on your skin) this coming spring. 

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(Image credit: @lanacondor)

"A great foundation that is clean and lightweight will be a perfect purchase this spring," she confirms. "My favorite foundation right now is the Original Liquid Mineral Foundation from BareMinerals. It's extremely versatile and great for all skin types. Plus, its naturally luminous finish wears all day without clogging pores, causing breakouts, or settling into lines. It’s become my go-to foundation for myself and my clients."

Pro tip: A flawless foundation finish is pretty dependent on how seamlessly the formula can blend and melt into your skin, and according to Bedrossian, warming your bottle up by shaking it really well is an easy hack to help things along. Then, go in with your fingers. "Use your fingers to dot, sweep, and press—the warmth from your body helps to warm up the product, allowing it to melt perfectly into the skin," she explains.

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Trend #4: Virtual Color-Matching

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(Image credit: @ryandestiny)

"Since in-store testing isn’t an option at the moment, it’s really great to have virtual classes and color-matching," says Bedrossian. "Lots of brands, including BareMinerals, offer these things and help you find the perfect shade."

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(Image credit: @haileybieber)

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Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.