This $16 MUA-Favorite, Cult-Classic Bronzer Is the Secret to Sofia Richie's Glow

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(Image credit: @sofiarichiegrainge)

There's no denying it: Sofia Richie has absolutely bewitched the world. From her ethereal wedding in the South of France to her quiet luxury–inspired wardrobe, she's essentially the star of everyone's summer mood board right now. 

As an avid beauty lover, I personally can't get enough of the slew of "get ready with me" videos that she's posted to her newly minted TikTok account. The videos she posts of herself doing her makeup are extremely satisfying and even, at times, oddly relatable—she uses her fingers! Perhaps the best part, however, of Richie's GRWM glam moments is her loyalty to specific products. Richie has clearly found the makeup that works for her, and she sticks to her favorite products. 

While her makeup routine is full of products from high-end brands like Dior and Chanel, there's one product she reaches for that's been a drugstore staple for years. In one TikTok video, Richie even calls it her "secret fave" before brushing it into the hollows of her cheeks, on the top of her forehead, and along her jawline. The product in question? Physicians Formula Murumuru Butter Bronzer. 

This bronzer might be a powder, but it still looks like a second layer of skin once it's applied. That's because it's infused with a luxe blend of murumuru, cupuaçu, and tucuma butters, all of which are packed with fatty acids and provitamins that help moisturize and nourish your skin. It blends seamlessly into skin and has a subtle shimmer, which assists Richie in getting the most celestial glow. 

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Shop Sofia Richie's foolproof routine:

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Associate Beauty Editor

Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.