The 10 Most Important Sneaker Drops to Know About This Year

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(Image credit: Courtesy of GOAT)

The world of sneakers is intense, addictive, and highly competitive, but I think that's why people are so obsessed with it. Owning a pair of (insert the most coveted pair of sneakers you can think of here) makes quite a statement to onlookers and is guaranteed to grant you compliments galore. They are something you wear with pride. However, the only way to get your hands on the latest and greatest is by being on top of your game, and today, I've brought in an expert who is going to tell you exactly what to buy and when. Diane Abapo, director of content at GOAT, shared with us the 10 most important sneaker drops to know about this year including the release dates, descriptive product details, and her own personal take on why she is excited for each. 

If you are sitting there thinking that you already own too many pairs of sneakers, think again, because the assortment below is about to blow you away. Featuring upcoming designer collaborations, limited edition colorways, and the pairs you know you'll soon be seeing on the feet of fashion girls everywhere, get ready to mark your calendars, because the 10 sneakers ahead are about to overwhelm you… in a good way.

1. Maison Margiela x Classic Leather Tabi Whiteout

Release: 1/30/2021

Details: The Maison Margiela x Reebok Classic Leather Tabi Whiteout delivers a radically reworked take on the retro silhouette, as conceived by the French luxury fashion house. Premium Nappa leather is utilized on the upper, featuring the Maison's split-toe construction and dual Reebok and Margiela branding on the woven tongue tag. Margiela's signature hand-painted Bianchetto technique is executed throughout the sneaker's exterior, the unevenly applied paint designed to gradually chip away with time and wear.

2. Ambush x Dunk High Cosmic Fuchsia

Release: 2/4/2021

Details: Made in collaboration with the Tokyo-based fashion label, the Ambush x Dunk High Cosmic Fuchsia celebrates the silhouette's 35th anniversary with exaggerated detailing. The high-tops feature a leather upper in a monochromatic pink finish, highlighted by an extra-tall leather tongue and a molded Nike Swoosh with a tail end that extends past the actual shoe. Dual Nike and Ambush branding adorn the woven tongue tag.

3. Dunk Low'Coast

Release: 2/16/2021

Details: The Nike women's Dunk Low Coast highlights traditional two-tone color blocking on a leather upper that maintains the look of the original 1985 release. A crisp white base, replete with perforated detailing on the toe box, is contrasted by overlays in a vibrant blue finish. Nike branding on the heel tab and woven tongue tag is rendered in an unexpected pop of yellow. The sneaker rides on a low-profile midsole, supported by a rubber outsole featuring concentric circle tread.

4. Air Force 1 Low '07 QS Valentine’s Day Love Letter

Release: Feb 2021

Details: A romantic take on the iconic AF1 Silhouette, just in time for Valentines Day.

5. Casablanca x 327

Release: Spring 2021

Details: Casablanca will release the latest iteration of its 327 collaboration with New Balance with a pink logo and its infamous printed silk details.

6. Air Jordan 1 High OG Silver Toe

Release: 2/12/2021

Details: The women's Air Jordan 1 High OG Silver Toe adopts color blocking that recalls the Air Jordan 1 Gold Toe from 2018. This pair discards the patent-leather build of the older shoe in favor of a standard leather upper, featuring a clean white base with contrasting black forefoot overlays. A shiny metallic silver finish distinguishes the toe box, heel panel, and collar flap, the latter stamped with a Jordan Wings logo on the lateral side. Additional branding elements include a black leather Swoosh and a woven Nike tag atop the nylon tongue.

7. Air Jordan 4 Retro Starfish

Release: 1/22/2021

Details: The women's Air Jordan 4 Retro Starfish updates the classic silhouette with a unique build inspired by an astronaut's spacesuit. Black metallic mesh covers the upper, contrasted by Starfish orange underlays that stand out via the sneaker's raw-edge construction. Matte black distinguishes the TPU wings and heel tab, accented with a raised Jumpman in light grey. A second Jumpman adorns the woven tag stitched atop an exposed-foam tongue. Underfoot, the rubber outsole is accented with additional pops of Starfish under the toe and heel.

8. Michael Lau x RS-2K Eggnog

Release: 2/9/2021

Details: Inspired by the early stages of the Hong Kong artist's creative process, the Michael Lau x Puma RS-2K Eggnog features scribbled lines throughout the sneaker's upper, crafted from a blend of cream-hued mesh with tonal leather overlays and a suede Formstrip. Contrasting pops of color land on translucent TPU pieces and mismatched pull tabs atop the tongue, each printed with a handwritten "THX!" The elliptic message is joined by Michael Lau's signature inscribed in a clear TPU bubble affixed to the back heel.

9. Alexander McQueen Women's Oversized Sneaker Drop Heel Counter Print White Rose

Release: TBD (2021)

Details: In this updated take on the classic Oversized Silhouette, this women's version nods to modern and abstract influences with its pink drop heel counter print.

10. Balenciaga Track Hike White

Release: TBD (2021)

Details: An updated take on the popular Balenciaga track sneaker, the Track Hike laces up the ankle for more support and outdoor utility.

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Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.