35 Special Items to Buy in Support of Small Businesses Today

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2020 has really done a number on many businesses, but it's pretty much the consensus that none have been affected quite as adversely as small businesses. For that reason and more, it's more important than ever to shop small businesses this holiday season and beyond. And it just so happens that some of our favorite things in the world are made by small businesses, and many of those businesses need your help (and you get something great on your doorstep in return). 

When it comes to big, overwhelming shopping days such as Small Business Saturday, it's always good to have a game plan, and that's where we come in. We curated a lovely list of items that are either small-business brands or sold by small-business boutiques. Among them are loungewear, jewelry, masks, and plenty more special items to keep for yourself or gift. With that, scroll for 35 finds that you'll feel good about shopping.

Next up, my favorite beauty products to buy from the Cyber Weekend sales.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.