And Now, the Surprising Trend You Can Wear 24 Hours a Day

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(Image credit: @maria_bernad)

Once upon a time, we considered white sneakers a trend—remember when they emerged alongside the rise of athleisure? Flash forward to 2018 and the comfortable footwear has earned staple status. Same with leggings—no matter which side of the controversial leggings-as-pants debate you stood on, you can't deny their ubiquity. What I'm trying to say is that comfort is slowly taking over our wardrobes.

The next trend on deck? Sleepwear. Nightgowns, satin pajama shirts, and matching sets are all a part of this growing micro-trend. There's a wave of stylish sleepwear brands like Sleeper, whose dreamy nightgowns are way too pretty to be worn solely for sleeping. While I'm not suggesting that you actually roll straight out of bed and into the day's itinerary, I think there's something to be said about wearing something ridiculously comfy and calling it fashion.

Ahead, see the sleepwear trend in action IRL and shop our breakdown of the key pieces.

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The Piece: Nightgown
(Image credit: @sophiaroe)

A pair of sleek mules and a classic handbag make it clear that a nightgown is meant to be worn during the day.

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(Image credit: @maria_bernad)

Layering a sheer nightgown over pants is like the 2.0 version of wearing a wrap dress over jeans.

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(Image credit: @alyssainthecity)

Did you ever imagine a nightgown would make such a cool beach coverup?

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The Piece: Silk Pajama Shirt
(Image credit: @aemiliafay)

One silk pajama shirt, two ways.

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(Image credit: @laurenegg)

I mean, these sleeves are way too "extra" to be worn just for sleeping.

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The Piece: Matching Shorts Set
(Image credit: @minamigessel)

Matching pajama sets like these make binge-watching Netflix look like a "moment."

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(Image credit: @evewear)

Have you ever looked so cool while lounging?

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Senior Editor

Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.