I'm Using Lana Del Rey's Collab With Skims as My Valentine's Day Makeup Inspo

Last week, shapewear and clothing brand Skims announced a Valentine's Day–themed lingerie collaboration with singer Lana Del Rey, and we can't stop gushing over the stunning promos populating our social media feeds. Del Rey's vintage vixen makeup look, created by Los Angeles–based celebrity makeup artist Etienne Ortega, is the stuff of dreams. The look combines smoky taupe eye shadow, an ultra-dewy complexion, pouty mauve lips, and a splash of peach on the cheeks.

Combined with the Old Hollywood–inspired set design, cherub-like poses, and heartbreakingly beautiful lingerie (available in the Skims Valentine's Shop on Tuesday, January 23, at 12 p.m. ET), this makeup look is giving us major Valentine's Day inspiration. Keep scrolling to see our breakdown, including every beauty-editor-approved product we'll be using to re-create it.

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(Image credit: Courtesy of Skims)

1. Glowing Complexion

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(Image credit: Courtesy of Skims)

2. Stunning Smoky Eyes

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(Image credit: Courtesy of Skims)

3. Chocolate Eyeliner + Lashes

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(Image credit: Courtesy of Skims)

4. Peach-Toned Blush

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(Image credit: Courtesy of Skims)

5. Glossy Mauve Lips

Maya Thomas
Assistant Beauty Editor
Maya Thomas is Who What Wear's assistant beauty editor based just outside of Seattle, Washington. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for Parade.com as a contributing commerce writer while also building a following on her lifestyle blog, Itsmayalala.com. When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.