9 It Brands Created Exclusive Discount Codes Just For You—Here's What to Buy

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(Image credit: @emilisindlev)

One of the main reasons I prefer shopping online over shopping in brick-and-mortar stores can be summed up in two words: discount codes. I don't know about you but it's rare that I'll order something online without first doing a quick search for a discount code. Sometimes I'm successful, sometimes not, so I decided to manifest some codes myself.

Toward the end of a season, I almost always get this strong urge to shop—whether it's for a few year-round basics, the last few pieces I need for that season, or a few items to kick off my shopping for the next season. I'm definitely feeling that right now and you may be too, so you've come to the right place. I asked nine It brands that you probably already know and love to create exclusive discount codes for our readers and here they are, all in one place. Scroll for the codes and details, and shop my favorite pieces from each brand. (Just be sure to act fast, as most of the codes expire in a week or two.)

Réalisation

Code: WWW15

Discount: 15% off everything.

Expiration: July 29, 2022

Terms: Not available in conjunction with any other offer.

Shop here.

Shop my Réalisation picks:

Code: STORIES20

Discount: 20% off one item.

Expiration: July 29, 2022

Terms: U.S. only. This code is valid for one use per customer and may not be combined with any other offers. Discount will be applied to item of least value in order.

Shop here.

Shop my & Other Stories picks:

Larroude

Code: WHOWHATWEAR30

Discount: $30 off any order.

Expiration: July 29, 2022

Shop here.

Shop my Larroude picks:

Lisa Says Gah

Code: WWWSAYSGAH

Discount: 20% off regular-priced items.

Expiration: July 29, 2022

Why we love it: Its fun prints and vintage-inspired pieces never cease to make us smile.

Shop here.

Shop my Lisa Says Gah picks:

Pixie Market

Code: WWW20

Discount: 20% off site-wide (including sale and pre-order items).

Expiration: August 5, 2022

Why we love it: Its pieces look designer, but its prices are far from it.

Shop here.

Shop my Pixie Market picks:

Donni

Code: DONNILOVESWWW

Discount: 15% off all orders.

Expiration: July 29, 2022

Why we love it: Its stylish and innovative loungewear, accessories, and basics have made it a go-to brand for in-the-know fashion girls.

Shop here.

Shop my Donni picks:

Frankies Bikinis

Code: WWW10

Discount: 10% off

Expiration: July 31, 2022

Terms: Full-priced items only. Can't be combined with any other discounts.

Why we love it: It designs some of the prettiest, most eye-catching swimwear on the market, and its streetwear is just as cool.

Shop here.

Shop my Frankies Bikinis picks:

Good American

Code: DENIM 50

Discount: $50 off orders of $200 or more.

Expiration: July 29, 2022

Why we love it: You'll find every denim trend there is during any given season, and its size range is one of the most impressive in the business.

Shop here.

Shop my Good American picks:

Parade

Code: WhoWhatWear20 

Discount: 20% off any order.

Expiration: July 29, 2022

Terms: Limit of one use per customer.

Why we love it: It's a one-stop shop for comfortable underwear and bralettes of every type in every color and cool print you could've dreamed of.

Shop here.

Shop my Parade picks:

Next up, 40 expensive-looking pieces from the affordable brands French girls love.

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Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.