This week, The Cut wrote a piece about the progression of 'Millennial Pink' and news outlets around the world jumped on the story and reignited a conversation around the trend. When you search the term on Google, it brings up 9,510,000 results—everyone from The Guardian, to Jezebel is talking about it.
In the past, we've referred to the colour trend as Tumblr Pink, which we picked up from Fashionista in August 2016, but it's all the same phenomenon—the world (millennials in particular) is crazy over pink.
As The Cut most recently described the colour trend, "gone is the girly-girl baggage [associated with pink]; now it’s androgynous".
If all the coverage of the trend this week is an indication to go by, millennial pink is a trend that won't die any time soon. Keep scrolling to shop some of the coolest pink pieces from Australian brands.
Opening image: Imaxtree
Want more fashion trends? Follow us on Pinterest.
-
Meet Lexie Hull, TikTok's Favorite Shooting Guard Turned InfluencerI spoke with Athleta's newest Power of She Collective member.
-
All the Happenings in the World of Fashion and Sports Right NowAll in one place.
-
Naomi Osaka Is Bridging the Gap Between Court and Street StyleThe 26-year-old is currently playing in the US Open.
-
Meet Bianca Bustamante, the Race Car Driver Turned TikTok SensationOn fashion and the road to F1.
-
From Prada to Balmain, Here's What the Next WNBA Stars Wore on Draft NightI can't wait for the tunnel 'fits.
-
Yep, These Under-$120 Sportsgirl Dresses Will Sell Out ImmediatelyExperiment with your style.
-
Where to Get This Season's Trendy Slip Skirt Without Spending a FortuneStay on-trend without breaking the bank.
-
Olivia Palermo is Every Australian Woman's Autumn Style InspirationNo surprise.
