This French Brand Has Been Enamored by Parisians for a Decade—18 Finds I Love

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(Image credit: @amaka.hamelijnck)

People always want to know where French people shop, and the list, from luxury brands to affordable retailers, is endless. They shop their way around the Champs-Élysées and don't miss a stop along the way. But there's one brand in particular that truly speaks to them because of its Paris roots, and that is Sézane.

Sézane is fairly new to Americans, but Parisians have been loving the brand for a decade. After a scroll through its site, I can see why. There isn't an item on the menu that will go out of style within the next few years. Its pieces are simply timeless. If you're looking to build out a capsule wardrobe, it's the perfect brand to mix and match items with. Seeing how much French women truly love the brand makes me want to get shopping. Below, find the 18 pieces that are now on my wish list.

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Sierra Mayhew
Fashion Editor

Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of experience in the fashion industry to the editorial team. Since joining Who What Wear in 2021, Sierra has made her mark by expertly blending luxury and accessible fashion content. Whether she's decoding the latest runway presentations or crafting a perfectly curated shopping list, Sierra's keen eye and relatable approach have solidified her as a trusted voice in the fashion space. She's also reported on major industry events like Paris Fashion Week and lent her expertise to red carpet coverage, ensuring her audience gets an insider's view of the most glamorous moments in style. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. Her ability to translate editorial expertise into viral social media content sets her apart, seamlessly bringing her articles and personality to life for a new generation of readers and followers. A graduate of the University of Notre Dame, Sierra brings a unique perspective to the fashion industry that is informed by her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.