I'm a Beauty Director and Rely On These 36 Sephora Gems Each Time I Do My Makeup

In case you somehow haven't heard, Sephora's bi-annual Savings Event is officially on, making it the absolute best time to do some beauty shopping and saving. The event runs through November 6, and even though Rouge members have had access since October 27, starting today, both VIB and Insider members can join in on the fun too. (As a reminder, Rouge members receive 20% off, VIB members receive 15% off, and Insiders receive 10% off.) It's also worth noting that you can shop the deals in-store or online, but if you're like me and doing the latter, the magic code you'll use at checkout is TIMETOSAVE.

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(Image credit: @erin_jahns)

I've been obsessed with Sephora ever since I started dancing in elementary school and my mom would take me on very exciting, pre-recital expeditions to the retailer to stock up on whatever type of makeup or hair products were needed for my different costumes. (I still have vivid memories of glittery, bright purple lids courtesy of Urban Decay.) These days, as a product-obsessed beauty director, my appreciation for Sephora has only intensified, and it's where I buy the majority of the skincare and makeup products I rely on daily. So, in the spirit of shopping and saving, I'm sharing said skincare and makeup routine below. Keep scrolling! You're sure to find a handful of new, editor-vetted products just below.

Skin Prep

Cleansers:

Serum:

Eye cream:

Lip scrub:

Lip treatment:

Makeup

Face primer:

Foundation:

Concealer:

Bronzer and Contour:

Blush:

Highlighter:

Eyeliner:

Mascara:

Brows:

Lip Liner:

Lip color:

Freckles:

Setting spray:

Brushes & Tools

For foundation + concealer:

For contour + bronzer:

For blush + highlighter:

Lip + nose contour:

Lash curler:

Lip brush:

Explore More:
Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.