Shop Like a Beauty Editor: 27 Things I'm Buying During Sephora's VIB Event

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Only once in a blue moon do our favorite potions, tools, and beauty must-haves go on discount at one of our all-time favorite retailers, Sephora. And, prepare to clap your hands and caffeinate your credit cards because one of those select, very joyous times of the year has officially arrived. Sephora Insiders, the Holiday Bonus Shopping Event is HERE. As of today, all tiers can shop their favorite products with some pretty epic deals. By using the code HOLIDAYSAVE today (November 7) through Monday, November 11, Rouge members receive 20% off purchases in-store and online, VIB members receive 15% off, and Insiders receive 10%. Oh, and did we mention you can use said code as many times as you need both in-store or online? Yep, HOLIDAYSAVE is truly the gift that keeps on giving. 

I'm pretty confident you know what to do here, but just in case you'd like some guidance or a direct steer toward the best products, I'm here to give you a helping hand. Ahead, every single beauty item I'm personally adding to my Sephora shopping cart and suggesting you do the same. From the most obsession-worthy of fragrances to the most lash-lengthening of mascaras, keep scrolling.

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Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.