I'll admit that I'm not always keen on taking product recommendations and beauty tips from the massive social media platforms of celebrities. It's rare for me to come across a TikTok featuring a celebrity touting a product or routine that I feel are just informative enough to spark my interest and send me to the nearest beauty supply. In most cases, I believe the intrigue of seeing a celebrity doing their own skincare and makeup sometimes makes me question if they've officially given the product they feature their seal of approval, or if its to ensure a product goes viral. That's not to say, however, that there haven't been a few celebrities who've delivered the type of relatable beauty videos that keep my eyes glued to the screen.
One celebrity who always manages to nail it? Singer, actress, and founder of Rare Beauty, Selena Gomez, who often posts how-to-videos or laid back skin, hair, and makeup tutorials. I recently binged her beauty content with the highest views, and have definitely found myself taking mental notes of the beauty tips she shared with her audience. If you're as tempted to try out her popular beauty routines, keep scrolling for a breakdown of the best products and tips I've saved.
1. Consider Using Rare Beauty for Everyday Makeup
In a video posted on December 23rd with the captioned, "usually my everyday," Gomez goes through a simple makeup routine consisting mostly of products by her brand Rare Beauty as a classic jazz track plays in the background and a sparkling, pear-shaped engagement ring catches the light. While Gomez didn't share what pink eyeshadow and lip gloss she opted for this time around, we identified the other products she uses in her makeup lineup below.
Gomez started her updated everyday makeup routine by gently squeezing this onto the back of her hand and evenly distributing it onto a beauty blender. She then applies it to the face in a sheer layer. This leaves the skin looking natural with a hint of glowy and dewiness.
To add warmth and dimension to her complexion, Gomez uses Rare Beauty's Warm Wishes Effortless Cream Bronzer Stick, focusing the product on the high points of the face (notably the forehead, upper eyelids, and cheekbones) before softly blending it out with a brush.
Next, Gomez applies two medium-sized dots to the cheeks and one across the bridge of the nose for a stunning wash of color. In the video, she buffs out the blush with Soft Pinch Blush Brush, patting it in an upward motion before moving back downwards towards the nose.
To further highlight the high points of the face, she adds a touch of Rare Beauty's innovative powder highlighter to deliver a glass-like sheen in what appears to be the shade Exhilirate. It can be spotted on Gomez layered on top of her eyeshadow of choice.
After curling her eyelashes to perfection, Gomez sweeps on her namesake brand's Perfect Strokes Universal Volumizing Mascara in its mini size, making sure to wiggle the brush from the base to the tips of her lashes.
She finishes off her eye makeup by brushing through her eyebrows with Rare Beauty's Brow Harmony Flexible Lifting and Laminating Eyebrow Gel which is a universal clear, waterproof brow product that shapes, lifts, and sets hairs in place with flexible long-lasting hold.
2. Pump Up the Hydration for Early Morning Flights
Gomez posted a video of her quick and easy beauty routine for an early-morning flight using a great lineup of hydration-boosting and skin brightening products by Rare Beauty, Mario Badescu, Dermalogica, and iS Clinical. We'll definitely be copying this the next time we're prepping for a flight to make sure our skin gets the perfect amount of moisture to combat the dryness of the plane. By the end of the thirty second video, her complexion looks healthy, plump, and glowy.
First, a yawning Gomez liberally sprays this rosewater-infused Mario Badescu Facial Spray to deliver hydration to the skin. Its formula blends the botanical benefits of rosewater, aloe, and thyme extract together to help boost the skin's clarity and promote a healthy, dewy glow.
After ensuring her skin is prepped for the rest of her routine, Gomez goes in with this gentle, clarifying fash wash by iS Clinical to retexture the skin, giving the complexion a blemish-free finish. We see her focusing this around the T-Zone area before rinsing and gently patting dry.
From there, she applies her namesake brand's hydration-boosting under eye patches just below the lash line. These cooling hydrogel patches work to hydrate and visibly smooth the under eyes for a refreshed look using a combination of caffeine, green tea extract, and more.
To add an extra burst of hydration to the skin, Gomez uses Dermalogica's Multi-Active Toner by spritzing it on to a facial sponge and sweeping it across the lower half of the face. It uses skin-repairing aloe, moisture-binding Sodium PCA, lavender, balm mint, and arnica.
Gomez removes the Rare Beauty eye patches and then applies four pumps of this anti-aging serum by Dermalogica to the skin. It uses patented Smart Response technology to stop skin damage with a blend of hydrolyzed wheat flower, antioxidant rich Japanese Cornelia Cherry.
The next step of her routine consists of Gomez smoothing this lightweight, high-dose retinoid serum across the face before pulling it gently down the neck. It helps reduce the appearance of wrinkles, texture, pores, and uneven skin tone by also using concentrated squalane.
After finishing her skincare, Gomez brightens the under eye area with Rare Beauty's Positive Light Under Eye Brightener. The concealer brightens, hydrates, and awakes the appearance of the eyes with a sheer, fluid formula that won't crease, cake, or settle into your fine lines.
She finishes her post-flight skincare and easy makeup routine by spraying her brand's Always An Optimist 4-in-1 Prime & Set Mist. The ultra-fine mist uses niacinamide, sodium hyaluronate, and a botanical blend of lotus, gardenia, and water lily to brighten, nourish, and calm the skin.
3. Don't Skip Any Steps for a Luxe Morning Routine
Before applying makeup, Gomez's morning routine consists of body, skin, and haircare products across a wide range of brands. After hopping out of the shower, she applies undereye patches offscreen and then starts her speedy beauty routine. Keep scrolling to see which products made her morning lineup and why you should consider adding them to yours.
Infused with pure 24K Gold and Colloidal Gold to help lift and firm the appearance of the delicate eye area, they work in under ten minutes to reduce the look of fine lines, wrinkles and crow's feet. It's no wonder Gomez trusts these to help jumpstart the day with awake-looking eyes.
Gomez sprays this detangling, leave-in conditioner by Unite on to her hair and combs the product through her strands. Its lightweight formula is designed to tackle tangles while also strengthening and protecting all hair types and textures from UV/thermal damage.
Next, she treats her lips to the Kneso Nanogold Repair Lip Mask. Each gold collagen-infused lip mask is filled with supportive active ingredients that minimize fine lines and wrinkles so that your lips can look smooth, plump, and youthful with nourishing hyaluronic acid and elastin.
She then uses Unite's 7Seconds BlowOut Cream to perfect her clean girl-worthy slick back bun. In addition to leaving hair smooth and shiny without buildup like Gomez's style, the product can also be used to extend the life of your blowout by eliminating frizz by sealing in moisture.
4. Stock Up On Must-Have Beauty Favorites
In one GRWM video, Gomez shares a number of drug store beauty buys she purchased after coming across them in CVS that week and modeling how they've been added to her skincare routine. Not only do these products leave her skin looking vibrant and healthy, but they're all offered at accessible price points.
She kicks off the skincare routine by slathering an aloe gel face mask onto her skin by Urban Hydration before eventually cleansing her skin with a damp towel. It strips away oil and impurities while moisturizing and smoothing your skin, leaving the complexion radiant and even-toned.
Gomez follows the gel mask by further cleansing her skin with Neutrogena's Hydro Boost Gentle Exfoliating Facial Cleanser. It exfoliates and boosts hydration using a unique, non-comedogenic formula. It's also formulated with hyaluronic acid, which is known for boosting moisture levels.
Next, she splashes Pureté Thermale Fresh Cleansing Gel on a towel and wipes the product onto the skin. Designed with skin that has been exposed to harsh environments in mind, it combines amilite technology, glycerin and moringa to intensely cleanse the skin of pollution particles.
To help combat puffy, dark eyes; Gomez opts for this depuffing eye cream. This fragrance-free gel eye cream by Caudalie uses an exclusive patent of resveratrol, hyaluronic acid, and vegan collagen to reduce the look of wrinkles while visibly smoothing and firming facial contours.
Lastly, Gomez applies this face serum formulated with Neoglucosamine and naturally derived turmeric to target stubborn fine lines, dark spots, and more. She places the product along her cheek bone with the provided dropper before gently rubbing it into the face and down her neck.
Shop More Products Spotted in Selena Gomez's Videos
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Can This Popular Skincare Ingredient Boost Hair Growth? Here's What Experts SayDon't sleep on it.
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Megan Fox's Makeup Artist Uses This Genius Trick to Create the Glowiest Red Carpet SkinI'm trying it ASAP.
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I Tested So Many Celeb Beauty Brands This Year—These 24 Items Earned My Stamp of ApprovalI'm picky.
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You've Tried Red Light Therapy for Your Skin, But What About Burgundy Light? Here's What Experts SayAccording to me, it's the next big thing.
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I've Tried Everything, and These 5 Pore Strips Act Like a Magic Wand to Erase BlackheadsBuh-bye.
